Ecommerce SEO Audit – 7 Ways You Let it Slip for the Holidays

November 3, 2022ecommerce

For some of us, the holiday season is a chance to put our feet up, take a break from our usual routines, sip hot chocolate by the fire, and enjoy time with family and friends.

But relaxation is the last thing on a retailer’s mind between November and December.

Why? Because the holiday shopping season can make or break retail revenue for the year. This is where a thorough ecommerce SEO audit comes in handy.

Holiday sales account for about 19% of total retail sales. But the figure is even higher for some retailer sectors. Also, holiday sales are often more profitable because the increase in volume comes without significantly increasing retailers’ fixed costs of doing business.

Unfortunately, this often means that ecommerce SEO takes a back seat to more pressing issues like processing orders, shipping packages, restocking inventory, and dealing with customer service inquiries.

Before you know it, you’re neglecting your ecommerce optimization, which causes you to lose out on valuable organic search traffic and sales.

Here are seven common ways SEO slips for your ecommerce site during the holidays and how you can turn it back around once the dust settles.

Let’s dive in.

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Google Analytics Guide: How It Works & Why You Need It

November 2, 2022Guides

You have probably already heard of the term “Google Analytics.” It’s everywhere, and you might have a basic understanding of how it works. But when it comes to using it, there are some things you should know.

In this article, we’ll cover why GA can be helpful for your business or personal website and how to get started using it.

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How to Capture New Customers Using Local SEO

November 1, 2022SEO Local

Unless you’re a large national chain, people probably aren’t looking for your business’s name in their local area. There are plenty of potential clients in your region who regularly overlook your shop or store when searching. Ignoring this demographic is a huge loss for your business – enter local SEO to the rescue.

Why not help them find you?

Use local search engine optimization (SEO) to bring customers to you or reactivate customers again. SEO has several aspects. However, for brevity, we will condense these into five steps. Don’t worry; we’ll examine each topic thoroughly, starting with market research and ending with content marketing.

There’s a lot to talk about, so let’s get started.

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Copywriting vs Content Writing – Where Should You Invest In?

October 31, 2022Copywriting

While some business owners use the terms “copywriting” and “content writing” interchangeably, the 2 are very different beasts.

This article will lay the key differences on the line, explore the aims and benefits of each, and the impact they’ll have on your business.

Then, once you can differentiate the two and understand what they can offer your brand, you can make your decision between investing in high-performing copywriting or content writing.

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How To Set Up SEO For Google Shopping Organic Listings

October 28, 2022SEO

Properly setting up SEO for google shopping is a mandatory part of digital marketing. Today, you need to optimize your Google Shopping Ads if you’re looking for better ranking placement in the search results.

The thing is, when someone wants to purchase something, they naturally search on the internet and make a decision.

So if you don’t properly customize your ads data for optimum SEO performance, your target customers will never find your products in the SERPs.

For this purpose, you need to focus on multiple factors such as proper keyword research, customized product title and category, appropriate image and price, etc.

But how can you optimize your ads properly?

Don’t worry!

In this article, we will discuss that more broadly to help you overcome obstacles while advertising your products.

Let’s focus on that.

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5-Step Guide Into High-Ticket Affiliate Marketing For Beginners

October 27, 2022Marketing

Are you looking to start making more money through affiliate marketing?

In this beginner-friendly article, we’ll show you how to do high-ticket affiliate marketing. This is a great way to make more commission on each sale and increase your income as an affiliate marketer.

Follow these 5 steps, and you’ll be well on becoming a successful affiliate marketer even if you just started. These tips will help you get started with high-ticket affiliate marketing and, ultimately, generate additional income.

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