“Every Interaction in any form is Branding.”- Seth Godin.

Social media started as a tool back in the 2000s, but it has become a whole world in itself when you look at it today. From staying in touch with our loved ones to following the latest in the world to creating entirely new ecosystems, social media has come a long way. And today, it has become one of the go-to mediums for brands to garner more users for their products.

One of the most recent ways that social media celebs and brands have found to expand their user base and engage their audience is via Facebook Live. With live streaming, businesses get the opportunity to interact with their audience and get their feedback unfiltered. They can even drive up sales by launching a new product or offer on a live stream. 

Especially during the COVID-19 pandemic, brands charted new paths to engage their audiences and kept their images rife in people’s minds. And most of it happened via Facebook Live. Be it a small brand or a large conglomerate; everyone used Facebook Live in their own limited capacity to achieve consumer success. However, just like with any other way of building a community, working with Facebook Live has its own challenges. 

One of the biggest ones is figuring out when to use it, and the next one is the context of using it. The answer to this lies in reflecting whether your community is looking for a one to one Q/A session or for a long term solution that they can keep coming back to at a later point in time. These are imperative to deciding whether you should do a Facebook Live session or just an explainer video post.

Conscientious companies act with integrity, honesty, responsibility, respect, and accountability. Companies that put ethics at the core of their business strategy possess a positive impact on their customers’ affective devotion towards the brand.

In this article, we’ll review the models of 10 companies whose truly ethical practices are helping them both win and retain the market share of their customer base.

How do you increase sales conversions and nurture clients you already close deals with to become loyal customers? How can you make prospects buy your offer and make repeat purchases? In both cases, follow-up on sales is crucial.

Data from Marketing Donut’s blog indicates that you need about five follow-ups on average to close 80% of sales deals. But for some marketers and sales representatives, sales follow up is a closed book. The report shows that sales reps follow up only 20% of leads─giving up on 80% of potential buyers.

In other words, you’re losing a substantial part of your business income due to the lack of sales follow-ups. But there are several follow-up techniques you can start applying today to close deals without being salesy. 

So, how can you follow up with leads to keep the momentum going? In this article, you will learn sales follow up best practices. I will cover the following areas:

1. What is Follow Up on Sales?
2. Importance of Follow Up on Sales
3. Top Eight Marketing Techniques to Follow Up on Sales
4. Which Marketing Communication Channel is Best for Following Up in Sales?
5. How Often Should You Follow Up a Lead?