KPIs are an important part of SEO today. The reason is that a lot of agencies approach SEO differently. KPIs ensure that there is some degree of consistency to the results agencies can achieve through them.
But the problem is that not many agencies target the right KPIs. And also, the fact that not all KPIs have the same importance. Let’s look at the KPIs that are essential to track in an SEO engagement.
Continue readingYou’ve been working nonstop on your new mobile app.
What started out as just a simple idea has transformed into a full-fledged app with features, graphics, integrations, and possibilities galore. It’s a crazily exciting time for a developer and innovator like yourself.
Well, for a moment. Then it’s time to get back to work.
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As a business owner, using video marketing opens up a whole world of benefits, opportunities, and advantages. If you get it right, your brand can become the go-to brand within the industry, and you’ll quickly notice your business leveling up in terms of thought leadership.
But that doesn’t mean it’s easy.
Even so, there are a few powerful video marketing techniques you can implement to build your brand today.
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Customer-centric companies need to generate a steady stream of new material to promote site traffic and raise brand awareness. Also, with the shrinking attention span (5-6 seconds) of internet users, snackable content is what readers are craving these days.
Web content must be snackable for better content marketing and brand recognition. Users access a lot of information through various websites and social media on the internet. If visitors aren’t enticed enough by your content to read and share it, the content doesn’t have any business value.
Snackable content should help support the brand by giving industry facts or the company’s story, rather than promoting products. One of the primary goals of snackable content is to help you feed readers with additional bites of content.
In this article, we discuss the importance of snackable content in today’s business world. Also, we elaborate on the ways you can turn your content into small but filling bites. Then, we provide some of the best snackable content ideas.
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From site menus to blog posts, every website uses internal links. Yet, when you think about SEO and linking, your mind automatically goes to backlinks. There are countless articles explaining the ins and outs of getting quality links from other websites. But what if I told you that a good internal linking strategy can boost your organic traffic by 40%?
Now, I’m not saying you don’t need external links and that you should only focus on the internal ones. Think about those two types of links like macaroni and cheese. They simply go better together. But before we dive into how you can boost your SEO with internal linking, let’s cover some basics.
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Email campaigns are at the core of inbound marketing. Getting into a prospect’s inbox is a great way to keep the conversation going and nurture a promising relationship.
If you want to convert your visitors into leads and those leads into happy clients, you must reach out to them through their emails.
But, how could you send them an email if you don’t have their addresses? It’s time to put an email list together by getting people excited about what you have to share.
Here are 10 effective and proven ways to start your email list.
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