Main SEO KPIs You Should Track In 2023

August 11, 2022SEO, SEO Analytics

Search Engine Optimization is crucial to every digital marketing strategy, and as all current indications lead, it is taking an even more central stage. Organic searches now contribute to about 53% of web traffic. With this percentage, the importance of SEO to digital marketing can’t be overemphasized. This is why having an efficient SEO strategy is crucial, as it will allow you to boost your revenue.

So, your SEO strategy must be optimal if you hope to increase your revenue over time. The big question is how do you know that your SEO strategy is an optimal one.

How do you follow success?

The endgame is for you to have an impressive placement in the SERP (at least the first 5 websites on the first page).

Which metric do you measure to ensure that you land on that first page?

Short answer is SEO KPIs or key performance indicators. These are the answers to tracking the success of your SEO strategy. You have invested your resources, time, and money in your SEO, and with these KPIs, you can determine the success of your investment. Through these key performance indicators, you can identify areas where you need to track your SEO efforts and make adjustments.

You can track many KPI metrics, but which are the main ones? This is the treat we have for you in this post. Read on and find out the main SEO KPIs you should track in 2023.

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Strategy & Benefits of SEO Localization

August 5, 2022SEO Local

SEO, referred to as search engine optimization, is a process that helps improve a site by increasing its visibility so that the products and services related to the business reach out to people through search engines.

The better the visibility of the page, the more it will attract potential customers. SEO is considered an important part of digital marketing, since the entire base of digital marketing depends on brand awareness and visibility, both handled by SEO.

Search results are generally the primary source of traffic for the marketing channels. SEO experts require to keep themselves updated since the results keep on evolving every year.

SEO is generally implemented in a holistic marketing ecosystem, so it is important to learn how it works. In order for SEO to work, there are certain things to be kept in mind, like website perfection for bots to crawl and check, indexing, page analysis, keyword promotion, understanding algorithms, and ways of optimizing pages.

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How Bots Can Help You Do Business on Instagram

August 1, 2022Guides, Marketing

Instagram bots are computer programs that automate certain tasks on social media platforms. For example, a bot might be used to automatically like and comment on photos in a user’s feed, or follow and unfollow other users.

Bots can be helpful for businesses that want to grow their presence on Instagram, as they can automate some of the tasks that are necessary to build a following. For example, a bot can help to like and comment on photos automatically, or follow and unfollow other users.

However, it’s essential to use bots responsibly, as they can also be used to spam users and create fake engagement. If you’re considering using a bot for your business, be sure to research the different options and choose one that will be safe and effective.

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10 Best Tips to Write Plagiarism-Free Content for SEO

July 29, 2022Marketing

Are you struggling to write unique content?

Is your article still showing plagiarism after hours of research, effort, and editing? These are the challenges almost every writer, student, and marketer has to deal with.

The core requirement in content writing is to deliver unique content. However, writers unfamiliar with paraphrasing techniques find writing information in their own words challenging.

Plagiarism occurs when you try to copy an idea without changing the original words used in another source.

In this case, it’s vital to understand that writing plagiarism-free content for SEO is not simply dependent on a single factor. You must keep a check-in balance of various factors that fulfill the uniqueness in writing.

This article will share 10 tips on how to write plagiarism-free content for SEO. If you add real value, this can take your rankings to the top shelves of the SERP.

In addition to SEO, each tip applies to any web content, whether for marketing, informational, or academic purposes.

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Best SEO KPIs and Dashboards to Analyze Performance Like A Pro

July 26, 2022SEO Reporting

Search Engine Optimization (SEO) is both an art and a science. Getting the science bit right requires constant monitoring and optimization. That often means monitoring a lot of SEO metrics.

This is especially important if you operate an enterprise website or a multi-topic website with multiple SEO indicators. After that, you need to compare performance changes over time to see how your SEO strategy is doing.

That all seems like a lot of work. But a good SEO dashboard can simplify the process.

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What Makes a Website Nice & SEO-Friendly?

July 21, 2022SEO

In today’s world, we don’t always turn to our parents and friends for answers to pretty much all our questions, but rather to Google. So it’s no wonder that business and website owners everywhere are doing everything they can to get their information found on Google. This is exactly what SEO, the practice of optimizing content to get a company’s website to appear as high as possible in organic research results, is everything about.

The first stage to reaching impeccable Search Engine Optimization is to create a website on a platform that facilitates customization and content updates and provides the tools needed to optimize elements of the site.

Once you’ve laid the groundwork for your site, you’ll need to pay attention to many small details, including metadata and links that may help. This article will show you what you need to do with these details and make sure your website meets Search Engine Optimization standards.

Let’s first take a brief tour of the history of web development, mentioning core UX techniques, White and Black Hat SEO, and then offer advice about how the readers can combine both to achieve balance in their designs.

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