Linkody Link Rot Study & Link Building Statistics

Case Studies
Link Rot Case Study Featured Image

Backlinking has been a fundamental SEO strategy since the start. However, links are subject to a common issue known as “link rot”. When links die, your website loses all the overall link value these links were providing.

Our data shows some interesting statistics. About 8.03% of all links break within the first 3 months, and a significant 44% of links are gone after 7 years. That’s almost half of your website’s backlinks!

Moreover, our research reveals that the most frequent reason for link loss is the removal of links from content, accounting for 50.2% of cases.

In this article, we’ll dive into the details of link rot. We’ll explain what it is, why it occurs, and most importantly, how to protect your website from its impact.

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15 Creative Content Ideas for Affiliate Marketers

Marketing
creative-content-ideas-for-affiliate-marketers

The wonderful thing about affiliate marketing is that the sky is the limit on how much money you can make from it.

Affiliate marketing’s fundamentals are straightforward. You provide excellent content and feature the affiliate product. When someone clicks and buys the affiliate link, you receive a commission.

More often than not, affiliate marketers hit a creative wall, unsure how to promote products without sounding repetitive or overly salesy.

That’s why this article brings you 15 creative content ideas for affiliate marketing designed to boost your visibility, build trust, and drive more conversions.

Whether you’re just starting or looking to spice up your current strategy, these ideas will help you connect with your audience in a more meaningful (and profitable!) way. Let’s dive in.

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How to Write a Blog in 10 Steps

Copywriting
Typewriter with paper reading to blog or not to blog

Blog writing is the best way to share your ideas, passions, and expertise with the world. So make it your platform to inspire, entertain, and educate people. And make money while you’re at it because blogging has monetization opportunities.

Writing a blog might seem overwhelming in the beginning. You have to weed your copy through millions of blog posts daily.

But how can you write a blog that readers will read and search engines will rank? You will find the answers to these questions in this article.

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How Small Businesses Can Get Started with SEO

SEO
Moz website showing The Beginners Guide to SEO landing page

When it comes to getting your small business out there in front of the eyes of your customers and potential leads, there’s nothing better or more effective than good old-fashioned SEO. Think about the last time or any time you’ve used Google or your preferred search engine.

When you searched for something, whether it was for a product or information, did you simply search through page after page of results trying to find what best suits you or what looks best suited, or did you merely click on the first result on the first page to see whether it was any good?

If you’re like the majority of your customers, the chances are you went with the latter, just like the vast majority of people do. This is why it’s so important to work hard and optimize your content to be SEO-friendly, helping you reach the top positions on the SERPs (Search Engine Results Pages).

However, while the idea is simple; optimize and increase your ranking, how are you supposed to actually maximize your content and get to the top spots, especially when everybody, including your most outstanding competition, is trying to do the same?

Today, we’re going to explore exactly how a small business like yours can start implementing SEO into your content strategy right now and optimize everything you have to get to the top of the SERPs. If done correctly, you can dramatically expand your reach and brand awareness to reach rates of success you may have thought were years away!

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How Videos Become a Crucial Part of Businesses’ SEO Strategies

Marketing
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The importance of videos has grown as many businesses have started to work their way around the visual medium to increase their appeal. With an ever-growing number of people sharing or watching online videos, businesses need to take advantage of this trend and use videos in a company’s SEO strategy. To do so, a video needs to be made in an engaging way that will captivate viewers.

Video marketing is quickly becoming the most popular form of marketing and it is not hard to see why. The statistics show that users spend more time watching videos than any other form of media. Some videos are only a minute long and yet they have a huge number of views and likes, which makes it easier for a business to grow its brand.

Businesses are now taking advantage of the power that videos have and are looking for ways to create engaging videos to capture people’s attention and help them gain more traffic. Companies have realized just how effective this technique has been when it comes to increasing traffic and making the most out of their brand by giving people a more direct glimpse into the business.

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How Instagram Can Improve Website Performance

Marketing
Hand holding a phone showing the Instagram login screen

With the growing digital age, people have shifted their focus on social media to drive business growth and reach out to mass prospects. Users have been highly influenced by social media and have been investing more of their time on platforms like Instagram. 

Instagram is one of the most used social media platforms with 75% of Gen Z, 57% of millennials, and 47% of middle-aged people being active on Instagram. It is a powerful platform that holds the potential to make a huge impact on users.

By leveraging an Instagram feed on your website you provide a seamless experience to users where they can find everything they need in one place. You can drive growth and transform your website experience.

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