SEO and B2B Growth: Applying the Fundamentals to Get Your Message Across and Nail Your Outreach Campaigns

SEO Basics
business seo grafics
Pexels

SEO and business growth go hand in hand. It’s impossible to scale your B2B company without doing everything you can to appear on Google’s first page, but even organic lead generation drops off after the first result. Only 2.5% of internet users click the tenth position in Google.

There’s no denying that the competition is fierce, but there’s a light at the end of the tunnel. 

Although your competition is using SEO, they aren’t necessarily using it to its full potential (or at all). That gives you an edge, especially on social media sites like LinkedIn, where B2B receives an exceptional return on investment (ROI). Don’t wait for your competition to catch up.

In the B2B marketplace, 68.3% of all traffic comes from search engines, which rank your website and profiles. If that isn’t a reason to invest in SEO, we don’t know what will.

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A Definitive Guide to Effective Social Media Strategies on Amazon

Marketing
social media marketing

Social media has significantly and undeniably taken a big role in everyone’s lives nowadays. Look around, and almost everyone you know has at least one social media account. This is why it’s best to utilize social media to promote your Amazon business. Plugging your business will help you rank your Amazon products and gain traction from your followers. With it, it’s best to say that you’re hitting multiple birds at once.

In this definitive guide to effective social media strategies on Amazon, we provide you tips on how you can use them immediately to help you grow your sales and increase the visibility of your product. We also cover a few best practices to keep in mind when executing these strategies. Read on to know more about how you can apply this to your business!

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Using customer review in local SEO: This is how to do it

SEO

Local SEO is one of the practices you want to consider when working on an SEO strategy. It entails using organic SEO tactics but tailoring them to local search engine results.

Local SEO services are more beneficial to home service businesses. With these services in place, their content and advertisements may efficiently target customers in the geographic region in which they operate. However, since the level of competition and Google’s attempts to provide the best results for its users, online customer reviews play a role.

Google reviews influence your business’s ranking as well as its growth. It is difficult to know where to focus your efforts as a local business owner. So, how can you use reviews to improve your SEO? We’ll look at leveraging customer reviews to improve your local SEO ranking in this post.

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The Best 7 Public Relation Tools

Marketing, SEO Basics
7 best public relations tools

To outsiders, PR may seem like a cakewalk. Just reach out and schmooze with journalists, influencers, and bloggers. And BAM, you get your coverage.

But in reality, there is much more to being a PR professional than what first meets the eye. They’re constantly putting out fires and managing multiple moving parts, all while staying on top of the ever-changing social media landscape.

PR pros need to be awake and on top of the latest happenings at all hours of the day since their job will always be on-call for those ‘crisis communications’ that pop up unexpectedly. Sure, there are large moments of elation when their press release gets picked up, but they often have to put in long hours of brainstorming to make it possible. PR pros also spend a lot of time working behind the scenes to generate positive buzz. So, in addition to building relationships with the press, they’re also working to monitor their company’s social media presence and undertaking a whole host of other things to boost business.

In short, the world of PR is chock-full of perplexing issues that can be challenging to manage. And unless you master the ropes and prepare well, you’re going to be in for a rough ride. That’s why we’ve scoured the web and put together this list of best tools for you to use when planning your next big PR campaign.

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Image Optimization: A Comprehensive Guide for Newbie Marketers

SEO
image being optimized

Unsplash

Image optimization is the process of compressing images to reduce their file size without compromising image quality.

Why should we do that?

Because Google – as well as users – does not take kindly to slow websites. Delays of even a half-second cause lower conversions, and boosting the page load speed by just 2 seconds results in 15% more sales.

Since heavy image files contribute the most to slow websites, you should make every effort to optimize your images and make Google fall in love with you.

Image optimization is nothing new and every site owner does it. Consider it a part of your job as a marketer to ensure that the sites you are managing remain nimble and agile, and a delight to load.

Use this guide to understand everything there is to know about image optimization so you can create economical websites with high-quality visuals.

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