If your business has an advertising and marketing plan, then a content strategy should form part of it. There are many benefits to investing in a content strategy, and the returns far outweigh the costs. In fact, research has shown that content creates approximately three times as many leads as traditional marketing, but costs 62% less to generate.

A strong content marketing strategy allows you to reach potential customers that may have otherwise passed you by. The same study mentioned above found that 70% of people prefer to learn about a brand through articles rather than adverts. By producing content, you can show off your brand in more detail, and draw in customers that would ignore a simple banner ad.

Instagram is quickly becoming one of the most popular platforms for brand and product promotion. It has more than 1 billion active users per month, nearly 2/3 of them aged between 18 to 29. It’s also an emerging app for online shoppers, with around 130 million Instagram users clicking on Instagram Shopping posts. 

If you’re looking at Instagram as an additional advertising and sales platform, you are not alone. Your competitors might also be thinking the same thing. In fact, they might already have a long-standing presence on Instagram. To gain a foothold in this upcoming market, you need to know what your competitors are doing with their Instagram business accounts. 

This article will discuss how to do Instagram competitor research. You’ll discover strategies you can use to identify your competitors and better understand the methods they are applying to grow their business.