Smart workflows have become a norm rather than an exception in the present day. Since technology is rapidly evolving, interactions between humans and machines are becoming all the more seamless. Companies are starting to utilize data for optimizing almost all aspects of the work in the coming years, and 2025 is fast approaching so there is so much to look forward to.
Software as a Service or SaaS is one such technology that has changed the way businesses operate. Companies across the globe are making the most of technology to optimize their operations, and SaaS businesses too are doing their best to attract customers.
Here are the most important trends in the SaaS industry that will transform the world’s perception of this revolutionary technology within the next few years.
10 SaaS Trends to Look Out For
1. A Bright Future Ahead for Vertical SaaS
Vertical SaaS companies offer solutions that meet all the needs of a single niche industry. According to singlegrain.com, vertical SaaS has been catering to the banking sector, retail industry and even healthcare and hospitality. Being business-specific, it is designed for a single particular domain. The beauty of vertical software as a service is that it allows for elaborate customization. It adapts to new trends rapidly while serving the changing requirements of the industry.
Several businesses have hopped on to the bandwagon of offering niche technology and businesses enjoy the benefits of higher lead conversions. Along with this, while the customer acquisition cost is quite low, it has proven to result in higher retention. Also, here there is also very low expenditure on marketing activities.
Companies need to stay on top of their game in order to build trust and connection with the ideal audience and globally, vertical SaaS companies are making a mark in their respective industries. Some examples of this kind of software are restaurant management, home healthcare, and clinical research, among others.
2. A Strong Bond Between Artificial Intelligence & SaaS
Artificial Intelligence or AI has become omnipresent and it is gradually integrating into all kinds of software. Companies across the globe have been adding artificial intelligence and machine learning to their cloud security services. With help from AI, SaaS companies have come to offer hyper-personalization. There’s also a rise in automation with technologies like chatbots to enhance customer experience.
Software companies make the most of Machine Learning to predict user behavior and their preferences and offer better experiences. AI has helped organizations to cut the time for deployment considerably while software developers are tapping into the possibilities of enhanced security services through AI.
Artificial Intelligence has come to represent new-generation SaaS products and companies are gaining a competitive edge in the market thanks to AI. The most popular machine learning applications have been those that offer efficiency. These automate the manual process while minimizing costs.
Top Artificial Intelligence software-as-a-service companies are C3.ai, Shift Technology, CrowdStrike, Xor.ai, TravelPerk, and Apptio among others. In the coming years, Artificial Intelligence will help simplify complex processes by improving the efficiency of the workflows.
3. Increasing Demand for SaaS Enabled Collaboration
Organizations that deliver SaaS have made it very simple to work remotely. Technology like this helps cut down costs and increase productivity at the same time and has become an essential element of global workforces. SaaS apps have enabled video-conferencing, real-time communications, data analysis, and even email marketing.
With remote working becoming the new norm, an increasing number of companies are looking for innovative collaboration tools. Take Microsoft, for instance. It has made file collaboration, project management and other things easier for organizations through different apps. These apps make employees more productive.
Some of the popular SaaS-enabled collaboration software are Microsoft Teams, Fuze, Slack, Google Hangouts, and Lifesize Video Conferencing, among others. These collaboration tools have made business communication smooth and easy.
4. Low-Code is Defining the Future of SaaS
Commanding strong domination over the software industry, low-code capabilities define the way companies work these days. Businesses are increasingly adopting low-code applications. It has made building applications faster while giving companies a competitive edge. According to cyclr.com, low-code is the ability to build fully functional applications fast and with minimal complex coding.
Low-code capabilities have made it easier for many companies, with drag and drop user interfaces, these toolkits help realize application ideas to commercialization in a short duration. It is gradually negating the need for coding software from scratch as both apps and websites can be developed through these platforms.
Low code apps are being used for multiple purposes. By using these tools, companies are creating exciting customer experiences. WordPress, Weebly, Appy Pie and Wix are some of the popular examples. Companies are even able to improve their core functions like financial data processing, marketing automation, etc.
The popularity of low-code can be attributed to benefits like faster time to market, cost reduction, and digital transformation. With it, small and medium enterprises are able to compete with larger players by speeding up decentralized app development and enhancing their customer experience.
5. SaaS Transformed MarTech
Until a few years ago, Marketing was all about product demonstrations, aggressive salespeople, extensive contracts and similar unexciting things.
However, much has changed today as MarTech start-ups are changing the way marketing is perceived by making use of new-age trends like SaaS.
With this, product demos have become a thing of the past. SaaS has enabled clear and transparent pricing available to the target market. Accessible MarTech tools have replaced old-school complex software. Marketing has gone a step ahead with tools in the area of customer relationship management, content management, search engine marketing, social media marketing and many others.
SaaS-enabled Marketing automation allows companies to uplift their marketing campaigns and get the attention of the target market. These technologies have even allowed for personalized customer experiences. Contemporary software marketers have tons of tools that help companies execute tasks quickly and efficiently.
6. PaaS Platforms Leading the SaaS Transformation
Platform as a Service or PaaS Platforms have been a real game-changer for SaaS companies. PaaS refers to a type of cloud computing allowing users to develop, run, as well as manage their own apps and it has eliminated the need to build and maintain the platform that is required for the process.
Before PaaS, start-ups were required to build their own infrastructure. However, Amazon’s AWS has changed the way software applications operate. Now, start-ups just concentrate on making software while the rest is taken care of by AWS. Thanks to the convenience it offers, several SaaS products have switched to AWS.
Companies across the globe are increasingly moving towards PaaS. With it, companies get the benefit of increased efficiency at reduced costs while businesses are able to improve their capabilities and flexibility. Also, the speed of deployment increases while minimizing the expenditure on IT.
PaaS has become a favorite for companies in banking, insurance, and financial services. Other industries like IT, telecommunications, healthcare, energy, manufacturing, retail, e-commerce, and even government organizations are rapidly adopting PaaS.
7. Content Marketing Offers an Edge to SaaS Companies
The industry is chock-a-block with SaaS companies at present. With a number of software companies entering the market, the competition has greatly increased. It is getting difficult for companies to stand out and gain the attention of the target market and to make themselves heard, SaaS companies are now resorting to content marketing.
Software companies are able to tap high-profile clients with the right content marketing strategy. Generating global leads has become easier with this and it is essential to convert leads into customers with the right content strategy in place. This helps businesses establish a credible brand identity in the competitive market.
The reason for the popularity of content marketing is the low investment it requires. Content marketing for software companies includes inbound links, lead generation, conversion rates, comments, interactions, etc. With a plethora of content optimization tools, SaaS companies are ensuring their presence in the industry. There is a lot of scope for this type of marketing in the coming years.
8. Data Analytics Will Change the Game for SaaS Companies
Thanks to the internet, companies can avail any type of information with a press of a button. However, it is necessary to use this information or data efficiently. Entering the role of data analytics. It refers to a process, tool or function that is required to run a business.
The way businesses operate in the present age has changed considerably. Gone are the days when the in-house IT team managed everything. Many tasks are now taken care of through SaaS and with the use of the right tools, data analytics helps interpret information and utilize it for building a brand.
Data analytics is used for several things. Software applications are used by companies for procuring the data required for product tracking, audience tracking, and delivery among others. When it comes to social media, SaaS takes care of all the data-related work like scheduling posts and posting them online.
Data analytics is helping companies engage the users across different touch-points, making them highly reliant on analytics to understand the behavior of the users and increase their conversion rates. Software companies are taking note of this to scale up their businesses in the coming years.
9. The Rise of Blockchain-as-a-Service
Blockchain technology will soon become a requirement for SaaS models. Companies are making most of the benefits that Blockchain-as-a-Service offers since it is actually a digital ledger of transactions which are duplicated and then distributed across the network.
Blockchain-as-a-Service or BaaS involves creating and managing cloud-based networks for organizations by a third party. It helps businesses build a foolproof system while avoiding security challenges that come with database systems and companies have thus been able to increase reliability among customers.
SaaS companies present in the areas of online payment, tax collection, compliance, auditing, and others will get affected by blockchain technology in the near future. It will offer a number of benefits to software service providers as its integration will also help such companies to offer cryptocurrency as a payment option.
There is going to be an increase in the number of products and services that are compatible with blockchain technology. Companies will make the most of the automation while managing processes like validation, authentication, and functionality efficiently. Human intervention is bound to reduce in the coming years, and the dependency on BaaS technology will definitely increase.
10. Micro SaaS is leading the way for companies
Micro-SaaS applications are very much similar to regular SaaS. The only difference is that, unlike SaaS, Micro-Saas targets niche markets. It is devised for small and medium enterprises to offer solutions to their specific problems and there is a steep growth in the number of companies allowing remote working.
Micro-SaaS platforms allow employees to work on the same platform, collaboratively. Employees now work on the same Excel sheet instead of maintaining separate Excel sheets, which is time-consuming and confusing, and companies will no longer need to incur expenses on office rent, hardware maintenance and other utilities.
Unlike vertical software service which concentrates on a niche industry, micro-SaaS focuses on solving a niche problem. This has helped companies solve their minor problems. Also, such service has made it possible for businesses to pay only for features that they need. This helps maintain their budget as well.
Micro-Saas businesses are generally subscription-based. Some of the popular and successful micro-SaaS applications are Shopify, Slack, and Zendesk. These apps have solved the niche problems of the companies. There is a lot of potential for this in the coming years.
The Growing Market for SaaS
There is a lot of potential in Software as a service, with no requirement to build a server or install an application, as it offers a perfect alternative to regular software installation for companies. This rental arrangement offered by software companies is being hailed by companies across the globe. Organizations prefer software-as-a-service for a number of reasons.
Ready to Use
As it is different from the traditional model, SaaS comes without the complication of installation and configuration. Companies can rent the server in the cloud in much less duration than required for the standard software. It is like relishing instant noodles instead of preparing pasta for dinner. SaaS has reduced the time and with it, even reduced the stress that comes along with the age-old method of software deployment.
Instead of investing in traditional software, companies now prefer renting the software. Rental offers the biggest benefit of cost saving as it is in a multi-tenant environment wherein the costs of hardware and software are low when compared to the traditional software. Furthermore, it has become possible for companies to scale their customer base with rental software and it has become quite easier for start-ups and medium-sized organizations to expand their businesses thanks to the eliminated cost of licensing. Companies also need not spend on maintenance costs that usually occur when software is bought.
Flexibility and Integration
Cloud environment comes with the option of scalability and integration. This is not possible with the traditional model of software. With SaaS, organizations need not invest in other software to scale their businesses. They just need to enable new SaaS offerings. Companies get the benefit of flexibility based on their particular requirements for the software.
Access to Upgrades
Software-as-a-service providers upgrade the software with new releases. Companies that are using the software as a service need not take the trouble to do that, which is generally the case in traditional models. Even the cost of up-gradation is borne by the providers. Companies need not take any kind of effort or spend time upgrading the software. In addition, the costs of upgrades are quite lower than the usual model. Organizations prefer SaaS as it does not require paying for special services for upgrading the environment.
The best benefit of adopting SaaS is that it is very easy to use. Providers follow the best practices while offering software as a service to organizations. Companies can even perform proof-of-concepts for testing the software functionality. With SaaS, even migration is way more simple as compared to traditional models.
The Future of SaaS
There’s a race among organizations to digitize their business operations. Right from start-ups to business moguls, every company is trying to make the most of new and innovative technologies in the market. The SaaS application model is one of the hottest trends in the industry. However, with an increase in the number of companies, the competition has become intense.
With a rise in demand for such applications, there is also a rise in expectations for increased security, high performance, and availability. Software companies need to choose a progressive data center partner who can help them in optimizing hybrid IT operations. This helps keep their businesses relevant and ahead in the competition. SaaS companies, hence, need to pull their socks up to tap the latest trends and set their services apart.
Sakshi Baid is working as a Product Associate at one of India’s leading freelancer-growth platforms called Refrens, an invoice generator, and has done past work for renowned companies as a brand and digital marketing associate.