Ever since they were first announced, Core Web Vitals have become a mainstay in SEO discussions. There are ample reasons for this justified interest, as Core Web Vitals now inform Page Experience. SEO-wise, Page Experience produces ranking signals – and the engagement it facilitates produces engagement signals. Even outside of it, a great Page Experience score denotes a great User Experience (UX), which no marketer can afford to overlook.

But what are they, exactly? What’s their exact benefit? How can you measure them, and how can you improve them? Much has changed from their initial announcement to now, so such information may be hard to consolidate. Thus, let us use this guide on Google Core Web Vitals to do so, and hopefully, help you understand them and adhere to them in the process.

KPIs are an important part of SEO today. The reason is that a lot of agencies approach SEO differently. KPIs ensure that there is some degree of consistency to the results agencies can achieve through them. 

But the problem is that not many agencies target the right KPIs. And also, the fact that not all KPIs have the same importance. Let’s look at the KPIs that are essential to track in an SEO engagement. 

From site menus to blog posts, every website uses internal links. Yet, when you think about SEO and linking, your mind automatically goes to backlinks. There are countless articles explaining the ins and outs of getting quality links from other websites. But what if I told you that a good internal linking strategy can boost your organic traffic by 40%?

Now, I’m not saying you don’t need external links and that you should only focus on the internal ones. Think about those two types of links like macaroni and cheese. They simply go better together. But before we dive into how you can boost your SEO with internal linking, let’s cover some basics.