How to Target Competitors’ Customers with Advertising?

Target Competitors' Audience with Advertising

Are you a top leading B2B or B2C company or small scale entrepreneur? Any of the business types you belong to, one certainly would have competitors! A little competition is healthy and can even lead to positive innovation & creativity!

Doesn’t it sound interesting to get your brands in front of those customers or users already involved with your online rivals? In traditional means, it can be a daunting task to push up your promotional campaigns. Understanding who your competitors are and knowing their subscribers or customers makes the process a whole lot easier. 

And it is always wise to choose smart work over hard work. 

It is a very well-thought strategy to advertise to the customers of your target competitors. It cuts the clutter of trial and error and promises a better ROI in the long run. 

But before targeting the audience, first, you need to think of a way to figure out who these individuals really are. However, at least from an online viewpoint, you can show up to your rival’s online audience. In general, marketing the pre-existing customers of your target competitors is still like a laser target and can prove to be extremely useful! 

We are here to help you with it. Here are some of the simple yet best ways to target competitors’ customers with advertising. It will help you get some fresh ideas & tactics for managing the campaigns that outsmart your competitors. 

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How to Do Amazon Keyword Research Properly

Amazon

You could have one of the most robust, brilliantly researched and developed products of all time but if the customer can’t find it in their query results, it doesn’t exist. Not conducting a thorough keyword research to optimize your amazon listings is like throwing down a fishing line without any bait on the hook. 

If you want to succeed on Amazon, you need Amazon keyword research to understand the search terms that the majority of customers use when they’re looking for something in particular. You can use these keywords to optimize the content on your Amazon page for greater visibility. In order to achieve this, you will also require a working knowledge of how a search engine operates. 

This guide will break down Amazon keyword research to its fundamentals and walk you through the steps. Remember, as a new e-commerce merchant or existing merchant with new products your priority is visibility. Visibility gets you leads that can be converted into sales. It is a simple formula.

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31 Great B2B Landing Page Examples That Will Yield Tremendous Engagement

B2B Landing Page Examples

Source: Moosend

Landing pages need to look appealing, but most of all they need to convert.

Russell Brunson, (New York Times Bestselling Author & Co-Founder of ClickFunnels)

How about starting with one of the most crucial questions with which website owners and marketers deal every day: “How to convince the visitors to take a plunge on their B2B websites?”

Well, there might be millions of articles floating on the internet talking about different marketing techniques that help you pull your target audience to your online business

However, sometimes developing a high-converting B2B landing page is sufficient for driving conversions and bringing in the big bucks!

If you explore the web landscape, you will find hundreds of resources discussing the importance of robust landing pages. 

Still, rarely does any one of them spill the beans on how to develop a B2B landing page that will yield 171% more engagement and push leads down your sales funnel to boost conversions.

There’s no rocket science in building a high-converting landing page, but before starting to develop, you must brush-up your fundamentals

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Affiliate Marketing Basics: Where to Start?

Businesswoman working at home. Freelancer and her workspace.

Your alarm goes off at 6 AM. You gulp down breakfast and rush out the door. Then you spend the next hour sitting in traffic, barely managing to make it to work on time. 

Once there, your day consists of endless, mind-numbing reports, meetings, and phone calls. Then you spend another hour in the car trying to get home.

Even worse, it’s the same thing… day after day. When does it end?

Have you thought about getting into affiliate marketing? When done properly, it can be a lucrative side gig, a full-time income, or even a long-term passive income solution for entrepreneurs who want to escape the daily grind.

In fact, Statista reports that brands will be spending about 8.2 billion dollars on affiliate marketing by 2022. That’s an increase of more than 3 billion dollars since 2017. Clearly, now is a great time to tap into the potential of this growing industry.

Learning affiliate marketing basics and implementing them today will put you in a prime position to take advantage of this expected growth. Here’s what you need to know to get started.

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How big a threat to your website is link building hacking?

Remember when SEO was just about the keywords?  In 2020, search engine optimisation has changed beyond all recognition with businesses not just hiring one in-house expert but, sometimes, entire teams.  

Although keywords and phrases are still relevant in the SEO world, these days the focus has switched to Search Intent which is Google’s way of figuring out what the searcher is after; for example, to simply buy a product or, to compare a number of similar products through the search engine. This means that content that doesn’t match with search intent, simply won’t ascend Google’s ranks.  

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Zombie Pages: A Survival Guide

The term “zombie pages” is not some clever acronym or some quirky name given to something that doesn’t work. Zombie pages are a bit of a threat for every website, and their name describes their function – or lack thereof – perfectly.

But what are they, exactly?

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