10 Simple Steps to Diagnose and Repair Your Sudden Rankings Drop

SEO
Illustration of a man using a stethoscope on a laptop showing a falling rankings graph

Work out where your search engine rankings might have fallen off and how to push them back up using this simple 10-step guide.

Has your website dropped down the Google search rankings, apparently out of the blue?

Are your most visited pages suddenly no longer getting the clicks-through they used to?

This realization can be scary, as your site’s drop in rankings seems like the slippery slope to a collapse in users and customer base. It’s easy to think there’s no way back.

No need to panic, though.

Finding the reason for your sudden rankings drop is simpler than you imagine. And the likelihood is you can put things right with an even simpler fix for one aspect of your site.

Continue reading →

TikTok Marketing Tactics that Work

Marketing
Close up of a phone home screen with the TikTok app icon among other social apps
Image Source

TikTok has become one of the most popular social media networks. It’s become appealing because of its huge number of users and the age of its creators and audience. 70% of creators’ ages are 13 to 24. That’s crucial for marketing purposes, especially if you want to reach younger generations.

With the right approach in mind, it’s possible to gain a considerable following, especially now since the platform is still in its growth stage. Keep reading to learn some of the tactics to follow to grow your audience on TikTok.

Before we break down all the details, let’s look at why TikTok is such a good marketing opportunity.

Continue reading →

Lead Generation Funnel Creation – Guide to Getting Leads Online

Guides, Marketing
How to get leads

Looking for ways to build lead generation funnel?

You came to the right “post”. This the ultimate article to create your lead generation funnel and automate the whole lead gen process.

Gone are the days when computers would make us feel like old Jurassic fossils. In this era of globalization, almost everything, ranging from schooling to business & dating has embarked on an online trend.

Indeed, hosting a website is no longer the issue these days; the issue is how visible you are online. This has led to a proliferation of website design and development services. And all of them need leads. For this reason, lead generation is a crucial service that is demanded by all those who have an online presence.

This has led to a proliferation of website design and development services. And all of them need leads. For this reason, lead generation is a crucial service that is demanded by all those who have an online presence.

Today, we are going to shed some light on how you can get more customers for your online business with lead generation funnel.

Continue reading →

Shopify POD Ultimate Guide

Guides
phone screen showing shopify email
Image Source

Shopify’s eCommerce platform has become one of the leading companies in the B2C eCommerce space. That isn’t surprising, as the company keeps growing its revenue year after year, reaching over three billion USD in 2021.

That kind of growth shows that sellers use the platform heavily to explore different business opportunities. One of the popular approaches that many opt for is creating a print-on-demand store. Taking such steps provides business owners with a lot more flexibility.

There’s no need to make substantial initial investments, yet it’s still possible to create a business that can scale over time. This guide will take a close look at what print-on-demand is, its benefits, and the basics to get started.

Without further ado, let’s briefly explain what print-on-demand is.

Continue reading →

A Quick Guide to Building Your Ecommerce Content Strategy

Marketing
Illustration of a man using a stethoscope on a laptop showing a falling rankings graph

If your business has an advertising and marketing plan, then a content strategy should form part of it. There are many benefits to investing in a content strategy, and the returns far outweigh the costs. In fact, research has shown that content creates approximately three times as many leads as traditional marketing, but costs 62% less to generate.

A strong content marketing strategy allows you to reach potential customers that may have otherwise passed you by. The same study mentioned above found that 70% of people prefer to learn about a brand through articles rather than adverts. By producing content, you can show off your brand in more detail, and draw in customers that would ignore a simple banner ad.

Continue reading →

What are Orphan Pages and How Do You Fix Them?

SEO
Woman taking a selfie with her phone in front of a pink wall and laptop
Photo by Mimi Thian on Unsplash

Some pages on your website just do not rank well — or at all. Sometimes, those pages do not get any traffic even if they contain valuable and well-made content. If this is the case, you may have orphan pages on your site.

Orphan pages cannot be crawled because bots do not know they exist. Pages that are not crawled fail to get indexed, which means they have no chance of ranking on search results.

If the search engine bots are not aware of their existence, then the users do not either. Users can only access such web pages if they have the link to them. And if users cannot find their way to your content, those pages are left to “float” through cyberspace and not serve their purpose.

So what exactly are orphan pages and how do you deal with them?

Continue reading →