Starting an Online Business in 2020 – Everything you Need to Know

Guides
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Starting an online business, well… every year, more and more people decide to ditch the rat race and start looking for better opportunities.

Working online has been the center of attention when it comes to making fortunes quickly, working less and improving one’s health.

All while getting rid of the alarm clock and your boss at the same time.

But how is it possible that some high school dropouts are so successful by starting an online business on fidget spinners make more money than specialized doctors?

The answer is simple.

They learned the art of starting an online business.

You probably heard the term before and you like the concept as an idea. People working from home, the beach, or a fancy co-working space that reminds of an eastern retreat.

But are you willing to put your head down and work hard to drastically improve your life?

If the answer is yes, you have come to the right place. Start your online business now.

We have compiled a detailed guide on starting an online business that will help you create and run an online business in 2020, covering each and every aspect of the process.

Ready to dig in?

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TikTok Marketing Tactics that Work

Marketing
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TikTok has become one of the most popular social media networks. It’s become appealing because of its huge number of users and the age of its creators and audience. 70% of creators’ ages are 13 to 24. That’s crucial for marketing purposes, especially if you want to reach younger generations.

With the right approach in mind, it’s possible to gain a considerable following, especially now since the platform is still in its growth stage. Keep reading to learn some of the tactics to follow to grow your audience on TikTok.

Before we break down all the details, let’s look at why TikTok is such a good marketing opportunity.

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Shopify POD Ultimate Guide

Guides
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Shopify’s eCommerce platform has become one of the leading companies in the B2C eCommerce space. That isn’t surprising, as the company keeps growing its revenue year after year, reaching over three billion USD in 2021.

That kind of growth shows that sellers use the platform heavily to explore different business opportunities. One of the popular approaches that many opt for is creating a print-on-demand store. Taking such steps provides business owners with a lot more flexibility.

There’s no need to make substantial initial investments, yet it’s still possible to create a business that can scale over time. This guide will take a close look at what print-on-demand is, its benefits, and the basics to get started.

Without further ado, let’s briefly explain what print-on-demand is.

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A Quick Guide to Building Your Ecommerce Content Strategy

Marketing
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If your business has an advertising and marketing plan, then a content strategy should form part of it. There are many benefits to investing in a content strategy, and the returns far outweigh the costs. In fact, research has shown that content creates approximately three times as many leads as traditional marketing, but costs 62% less to generate.

A strong content marketing strategy allows you to reach potential customers that may have otherwise passed you by. The same study mentioned above found that 70% of people prefer to learn about a brand through articles rather than adverts. By producing content, you can show off your brand in more detail, and draw in customers that would ignore a simple banner ad.

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What are Orphan Pages and How Do You Fix Them?

SEO
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Photo by Mimi Thian on Unsplash

Some pages on your website just do not rank well — or at all. Sometimes, those pages do not get any traffic even if they contain valuable and well-made content. If this is the case, you may have orphan pages on your site.

Orphan pages cannot be crawled because bots do not know they exist. Pages that are not crawled fail to get indexed, which means they have no chance of ranking on search results.

If the search engine bots are not aware of their existence, then the users do not either. Users can only access such web pages if they have the link to them. And if users cannot find their way to your content, those pages are left to “float” through cyberspace and not serve their purpose.

So what exactly are orphan pages and how do you deal with them?

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How to Research Competitors on Instagram

Marketing
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Instagram is quickly becoming one of the most popular platforms for brand and product promotion. It has more than 1 billion active users per month, nearly 2/3 of them aged between 18 to 29. It’s also an emerging app for online shoppers, with around 130 million Instagram users clicking on Instagram Shopping posts. 

If you’re looking at Instagram as an additional advertising and sales platform, you are not alone. Your competitors might also be thinking the same thing. In fact, they might already have a long-standing presence on Instagram. To gain a foothold in this upcoming market, you need to know what your competitors are doing with their Instagram business accounts. 

This article will discuss how to do Instagram competitor research. You’ll discover strategies you can use to identify your competitors and better understand the methods they are applying to grow their business.

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