Conscientious companies act with integrity, honesty, responsibility, respect, and accountability.
Companies that put ethics at the core of their business strategy positively impact their customers’ affective devotion to the brand. This practice is called ethical marketing.
In this article, we’ll define ethical marketing and review 10 ethical companies whose integrity-driven practices are helping them win and retain the market share of their customer base.
Continue reading
How do you increase sales conversions and nurture clients you already close deals with to become loyal customers? How can you make prospects buy your offer and make repeat purchases? In both cases, follow-up on sales is crucial.
Data from Marketing Donut’s blog indicates that you need about five follow-ups on average to close 80% of sales deals. But for some marketers and sales representatives, sales follow up is a closed book. The report shows that sales reps follow up only 20% of leads─giving up on 80% of potential buyers.
In other words, you’re losing a substantial part of your business income due to the lack of sales follow-ups. But there are several follow-up techniques you can start applying today to close deals without being salesy.
So, how can you follow up with leads to keep the momentum going? In this article, you will learn sales follow up best practices. I will cover the following areas:
It’s no secret that attention spans have decreased significantly over the years, with research suggesting that it has shrunk from 2.5 minutes to 47 seconds. The rise of digital media is a key factor behind this change.
With that said, many people now prefer watching short videos instead of reading 1,500-word articles, hence the rise of apps like Instagram and TikTok.
But did you know that Instagram also makes an effective microblogging platform?
Simply add a concise copy to your visual content, and you’ve checked all the boxes in an effective, modern-day informational resource:
So, this begs the question: how do you start an Instagram blog from scratch?
Stay tuned, as this article shares an 8-step guide on how to make this happen.
Continue reading
When it comes to SEO, optimizing H1 tags is often overlooked. But, did you know that this has a notable impact on your ranking?
In this article, you’ll learn everything you need to know about creating the ultimate H1 tag for your website.
You’ll discover the best practices, common mistakes, the importance of H1 tags, and many more.
Continue reading
You’ve decided to do an audit of your website, and you find that you have tons of old content that doesn’t rank. Although you could leave it as it is, SEO experts will tell you you shouldn’t do this because it will drag down the SEO ranking and overall authority of your entire website. Google doesn’t recommend you remove it either. According to Google’s Gary Illyes, “it’s not guaranteed that you will get any positive effect from that”.
So what exactly should you do about that old content? Google’s John Mueller himself gave us the answer: “Improving it means that rankings can only go up”.
Read on to learn how to do just that.
Continue reading
73% of millennials are willing to pay extra for sustainable offerings. Ethical marketing is going through the roof. Now is the best time to apply it to your business and cash in on all of the benefits.
In this article, we’ll look at the 13 best ways to use ethical marketing to attract the right audience. They will help you avoid getting into trouble with the law and make sure your brand will stay aligned with its values. Look for instance at how these companies are using ethical marketing the right way.
It’ll lead to a massive increase in sales, conversions, and the number of loyal customers.
Continue reading