How to Do Amazon Keyword Research Properly

ecommerce, SEO
Amazon logo with its orange arrow mounted on a building exterior

You could have one of the most robust, brilliantly researched and developed products of all time but if the customer can’t find it in their query results, it doesn’t exist. Not conducting a thorough keyword research to optimize your amazon listings is like throwing down a fishing line without any bait on the hook. 

If you want to succeed on Amazon, you need Amazon keyword research to understand the search terms that the majority of customers use when they’re looking for something in particular. You can use these keywords to optimize the content on your Amazon page for greater visibility. In order to achieve this, you will also require a working knowledge of how a search engine operates. 

This guide will break down Amazon keyword research to its fundamentals and walk you through the steps. Remember, as a new e-commerce merchant or existing merchant with new products your priority is visibility. Visibility gets you leads that can be converted into sales. It is a simple formula.

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31 Great B2B Landing Page Examples That Will Yield Tremendous Engagement

Copywriting
Flat illustration of landing page layouts with a pencil and pen

Source: Moosend

Landing pages need to look appealing, but most of all they need to convert.

Russell Brunson, (New York Times Bestselling Author & Co-Founder of ClickFunnels)

How about starting with one of the most crucial questions with which website owners and marketers deal every day: “How to convince the visitors to take a plunge on their B2B websites?”

Well, there might be millions of articles floating on the internet talking about different marketing techniques that help you pull your target audience to your online business! 

However, sometimes developing a high-converting B2B landing page is sufficient for driving conversions and bringing in the big bucks!

If you explore the web landscape, you will find hundreds of resources discussing the importance of robust landing pages. 

Still, rarely does any one of them spill the beans on how to develop a B2B landing page that will yield 171% more engagement and push leads down your sales funnel to boost conversions.

There’s no rocket science in building a high-converting landing page, but before starting to develop, you must brush-up your fundamentals

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Affiliate Marketing Basics: Where to Start?

Marketing
Woman in a white shirt sitting by a window using a laptop and holding a mug
Businesswoman working at home. Freelancer and her workspace.

Your alarm goes off at 6 AM. You gulp down breakfast and rush out the door. Then you spend the next hour sitting in traffic, barely managing to make it to work on time. 

Once there, your day consists of endless, mind-numbing reports, meetings, and phone calls. Then you spend another hour in the car trying to get home.

Even worse, it’s the same thing… day after day. When does it end?

Have you thought about getting into affiliate marketing? When done properly, it can be a lucrative side gig, a full-time income, or even a long-term passive income solution for entrepreneurs who want to escape the daily grind.

In fact, Statista reports that brands will be spending about 8.2 billion dollars on affiliate marketing by 2022. That’s an increase of more than 3 billion dollars since 2017. Clearly, now is a great time to tap into the potential of this growing industry.

Learning affiliate marketing basics and implementing them today will put you in a prime position to take advantage of this expected growth. Here’s what you need to know to get started.

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How big a threat to your website is link building hacking?

Link Building
Illustration of a masked hacker prying open a website beside lock and firewall icons

Remember when SEO was just about the keywords?  In 2020, search engine optimisation has changed beyond all recognition with businesses not just hiring one in-house expert but, sometimes, entire teams.  

Although keywords and phrases are still relevant in the SEO world, these days the focus has switched to Search Intent which is Google’s way of figuring out what the searcher is after; for example, to simply buy a product or, to compare a number of similar products through the search engine. This means that content that doesn’t match with search intent, simply won’t ascend Google’s ranks.  

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Zombie Pages: A Survival Guide

Guides, SEO
Bar chart of lead generation conversion rates by industry

The term “zombie pages” is not some clever acronym or some quirky name given to something that doesn’t work. Zombie pages are a bit of a threat for every website, and their name describes their function – or lack thereof – perfectly.

But what are they, exactly?

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HARO: Is It Worth Using? + 10 Tips for Getting Chosen

SEO
Camera operator filming a seated group during an indoor discussion

Photo by Vanilla Bear Films

Getting featured by giant news media like CNN or the New York Times as an expert source can promise great exposure, ranking boost, and increased traffic to your website. 

But how can you make sure that a Guardian or Forbes reporter chooses your response out of the hundreds of other pitches they receive daily? Why would these big players care to quote YOU as an expert, especially when you’re just starting out? 

That’s where HARO comes into the picture. 

Journalists and bloggers are also always looking for reliable sources of information to cite in their upcoming stories and articles. Their inboxes may be full of messages from aspiring experts, but that’s not what they’re looking for! 

HARO lets reporters post their queries on their platform so that you can respond to them as an expert source and establish your authority. This way, journalists don’t have to look high and low for credible sources, and you don’t have to spend resources on outreach to get quoted by renowned websites. A win-win, isn’t it! 

But not every response gets picked by HARO. You may have to send many pitches before you get a placement. So, many people wonder if HARO’s worth the effort, and is there anything they can do to make sure they’re selected. 

But first, here’s how you can get started with HARO. 

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