Launching a blog can be a daunting process. From just finding a suitable name, to those tentative first posts, the whole blogging atmosphere can feel almost terrifying. But it needn’t be stressful. Here’s our ‘How To’ guide on how to launch and maintain a successful blog. Continue reading
Search engine optimization has not become any easier with the passing of time.
It is still the tricky game it has always been. Today it’s becoming increasingly complicated by the prospect of having to keep up with Google’s many changes.
They say it’s risky.
However as Warren Buffett puts it aptly, “Risk comes from not knowing what you’re doing.”
Indeed, SEO is much the same as investing in stocks.
Search Engine Optimization today runs largely on speculation, with many people placing their hopes in the hands of a few professionals that are capable of prognosticating Google updates and changes.
Ever since Google’s Panda and penguin Algorithms came into play, interested parties everywhere have been injecting effort into trying to determine how the rankings of sites are being affected.
The near disastrous effects of Panda and Penguin seem to have wizened up a number of marketers and their SEO efforts.
Whatever alterations keep emerging from Google, the basics of search engine optimization remain largely unchanged. However, the biggest transformation has been a shift in focus towards quality content based strategies.
One need only consider link building, an element of online success whose importance hasn’t been dulled by Google’s many changes.
Does that mean that the world of Link building has remained largely untouched by Google’s many shake ups? Not quite; Link building is still important. However there has been a visible change in the way Google not only defines links but the manner in which link building affects rankings.
Let me try to convey those changes to you in a simple manner. Continue reading
Are you an online marketer who is thinking of adding Twitter to your marketing arsenal? Are you looking to drive more traffic and boost your brand relevance? Perhaps you are already using Twitter, but now with an intent to maximize its potential and bring in more revenues.
It is undeniable that Twitter is one of the biggest players out there. According to surveys conducted by Ragan Communications, Twitter is a goldmine for brands.
*Almost 80 percent (79 percent) of Twitter users are more likely to recommend brands they follow.
*Sixty-seven percent of Twitter users are more likely to buy from brands they follow.
*More than 70 percent (73 percent) of followers want updates on future products.
*About 60 percent (61 percent) of followers want to offer ideas and feedback to brands.
(See Infographic: 67% of people are more likely to buy from brands they follow on Twitter)
But, whatever your purpose or goal is in using Twitter, this guide will help you on how to create a user profile that rocks, how to write tweets that get re-tweeted many times over, and how to engage your audience more effectively and build a massive following. Plus, you get a list of tools that will help you maximize all of your effort. Continue reading
The advent of the internet has made marketing easier. Just think about it, with the internet you can reach reach millions of people through their computer screen and sell them stuff.
Now, online marketing has become a lot easier thanks to great social media tools that can help you put your marketing on autopilot. Here is a selection of the 30 best social media tools for business.
Google Panda has been shaking the SEO world since its first introduction back in 2011. Since then, SEO experts and various sites keeping track of every major and minor changes from Google have confirmed 26 updates and refreshes. The Google Panda 4.1 is the 27th update to be released by Google.
According to some experts, newer versions of Penguin are also expected to be rolled out very soon. Continue reading
Going it alone may not be the best thing to do when running an online business. Your prospects are all around you and even when a relationship doesn’t directly translate into money, it doesn’t mean that it’s not helpful and or rewarding in many other ways.
According to Pat Flynn
“When I think back to all of the most noteworthy moments of my online business career – from my first digital product sale back in 2008, to my first feature article on a top-blogger’s website in 2009, my first speaking gig in 2011, to the launch of my best-selling book on Amazon – beyond the hard work and the patience I had to have, they all have one major thing in common:
For every milestone, I can pinpoint one or more people who played a critical role in the outcome. Without those people, those events may never have happened.” Continue reading