Top Reasons why you Need to Check your Website’s Backlinks

Do you have a website and looking for ways to get more traffic? One of the ways to get better ranking and more traffic is by building backlinks to your website. Contrary to what Google wants us to believe, backlinks haven’t lost any of their might and are still a strong indicator of site quality.

Links from reputed and well-ranked sites will improve the ranking of your site. However, as you look for ways to gain more traffic through backlinks, you need to be aware of certain things. Times have changed and the wrong backlinks can also cause a disaster. This is why it is important to check all your backlinks and also keep track of the new ones.

Let’s dive in. Continue reading

Google’s Pigeon Update: What does it mean for the SEO world?

Google Pigeon

Google recently unveiled the Pigeon update to its search algorithm, engineered to improve local search.

The name Pigeon has been coined by the folks over at SearchEngineLand and not Google itself. Google, in reality, has not even indicated that there has been an update.

However, fluctuations in the SERPs and other tell-tale signs have led us to conclude that there has been a major update. Continue reading