Beginner’s Guide to Conversion Rate Optimization

As you may be aware, Digital Marketing is approaching newer levels of complexity as days go by, but at the same time it is proven to get more business. Inside a continual improvement point of view you will find a discipline known as Conversion Rate Optimization, known for short as CRO. What is its purpose?

What most people think about Conversion Rate Optimization is that it’s based on guesswork. It isn’t.

It’s a structured system with a systematic approach to gaining more conversions and achieving goals. It is driven by insights and feedback, in fact every step of the CRO process consists of a closed loop.

Conversion Rate Optimization goals differs from one site to other. For some site it could be increasing the number of trial users while for other sites it could be getting more traffic and clicks to advertisements.

CRO also is the art of making the most out of the existing traffic that one has.

First of all it is a series of ways of looking at data so that a person can increase the percentage of visitors who buy the product or take part in a desired action on a landing page or website. You can say to yourself: “This is interesting.” What you may not know is just how important it is when you have an online venture since some small changes lead to dramatically increasing your overall results and profits. In some cases, earnings are doubled or tripled after these activities are performed. I will list some of the most important subjects about CRO next. Continue reading

24 SEO Tools That Make you a Pro

24 SEO tools that make you a Pro

2014 is about to end. As we are beginning a new year, it may be time we start reevaluating what we have been doing so long.

Is SEO still a relevant tactic that you can use in 2015?

Have the various updates from Google killed SEO in totality? One of the best techniques of late was building private blog networks. Right now they are being deindexed left and right.

So what works in 2015?

I think it ultimately boils down to creating content that naturally gets links from other websites. Content that brings your brand to the center stage.

Of course you need to supplement those content marketing efforts with outreach and social media sharing.

But nothing would work without content. Also, you need tools that automate a lot of the manual processes that you do each day and save you time.

Here we have gathered together 24 tools that’d make you a PRO when it comes to SEO.

Let’s begin. Continue reading

The complete guide to online lead generation

Online Lead Generation

Gone are the days when computers would make us feel like old Jurassic fossils. In this era of globalization, almost everything, ranging from schooling to business to dating has embarked on an online trend.

Indeed, hosting a website is no longer the issue these days; the issue is how visible you are online. This has led to proliferation of website design and development services. And all of them need leads. For this reason, lead generation is a crucial service that is demanded by all those who have an online presence.

Today, we are going to shed some light on how you can get more customers for your online business. Continue reading