8 Multi-Million Dollar CEOs Tell You How to Run a Digital Agency

Digital Agency

How to run a digital agency

In this article, you will find out how to run a digital agency from 8 CEOs who have managed to build multi-million dollar digital agencies (each, not collectively).

A quick side note: Welcome to the Linkody blog. First time around? Linkody is an easy-to-use and affordable backlink tracker in real-time. Start your free 30-day trial here.

Have you ever heard of topseos.com?

Well, in the digital marketing world, TopSEOs is a big deal since they identify and rank the best marketing agencies across the web through a rigorous evaluation process.

Since we aim only for the best content for Linkody users, we decided to interview the CEOs of 8 multi-million dollar agencies from the “Top 100 SEO companies” ranking (where you can also see their revenues, employee count, retention rates, and more interesting stats). Moreover, they agreed to answer 6 questions on how to run a digital agency.

Just like in our latest popular post, where we asked 12 SEO experts for advice on 5 evergreen SEO questions, you’ll again learn some practical tips & strategies from which you can learn how to run a digital agency.

Here are the 6 questions that we asked The Creative Momentum, Be Found Online, Rocket 55, Straight North, 1Digital Agency, PageTraffic, 1st on the List and E2M:

  1. Is it more practical for a digital agency to focus on a specific niche or keep the spectrum broad and why?
  2. What’s your top advice on how digital agencies can find more clients?
  3. What are the determining factors that will get a potential prospect browsing your website to contact you?
  4. How do you deal with over-demanding customers?
  5. How do you keep people on your team focused and productive?
  6. Which channels (e.g. word of mouth, paid ads, cold outreach, etc) have contributed most to your growth?

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40+ White Hat Backlinks Hacks that Work in 2025

Guides, Link Building, SEO Basics

Looking to build more white hat backlinks?

You came to the right post.

Link building and outreach are still the backbone of SEO. Top-notch content without high-quality backlinks means getting stuck at low search engine positioning, little organic traffic, and meager perceived authority.

To help you out, we curated over 40+ techniques for generating white hat backlinks that still work in 2025.

Quality over quantity.

A futile effort or your best return on investment is what you make out of link building. It’s not black or white.

For every tactic you tell me is good, I can show you how it could be bad. For every tactic you tell me is wrong, I can find a scenario where it could be right.
– Eric Ward, author of the “Ultimate Guide to Link Building”

With the rise of organic tactics and holistic SEO, more and more marketers will focus on creating meaningful connections. More SEOs will steer away from shameless promotion and focus on helping people be smarter, happier, and richer.

This post contains over 40 no-BS, evergreen link-building tactics that still work in 2025 and are guaranteed to get you white hat backlinks. Why fix something that already works?

As simple as they are, you still have to make them actually work by applying some common sense:

  • Be relevant. Focus on more targeted opportunities, rather than using the spray-and-pray approach.
  • Create a connection with your prospects. Don’t drop the bomb before you’ve even said “hi”.
  • Don’t promote – serve. Respect is key.
  • Kill them with kindness when you get rejected. Because you will get rejected. Especially if you’re just starting out with link building.

This post should be a quick reference for the best ways to get white hat backlinks. Brainstorm with them, jot down your favorite tactics, and get to work.

Let’s cut to the chase.

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