How to Create A Unique Selling Proposition [Examples Included]

Creating a Unique Selling Proposition

Creating a unique selling proposition is the key to build a sustainable business online and, especially, a blog.

With every passing year, the online competition gets increasingly intense.

According to OptinMonster, there are approximately 600 million blogs in the world today, with 60 million getting added every month. With the sheer number of blog articles in existence, it’s possible that most bloggers have already covered the majority of topics within each industry. 

Sure, you may get some traffic, some comments, or some people may even subscribe to your email list. But it’s taken you years to get to this level. A few questions might linger your thoughts like:

  • How can I elevate my business above the fold?
  • What do I need to build a sustainable online business?

Three words: Unique selling proposition.

But how exactly do you create a USP? Stay tuned because in this tutorial, we’ll teach you how to make a unique sellin proposition.

Continue reading

How To Disavow Bad Backlinks

how to remove bad backlinks from a websiteIn this article we will talk about how to remove bad backlinks from a website and give some practical tips for using Linkody’s Disavow Tool and Google Search Console.

If you have been actively tackling SEO and linkbuilding for your website, there is a chance that you have unnatural links pointing to your site. Because of Google’s Penguin algorithm, these can be a real pain. They can even get you a manual unnatural links penalty.

This article shows the “easy fixes” for the issues above. Continue reading

Link Baiting statistics infographic

Link Bait Statistics

Discover through this study what criteria should be taken into account for a successful link baiting strategy that provides natural links.

100 random web professionals were asked about the characteristic of the last natural link they got. The results of this study are presented in the following infographic.

(Infographic kindly provided by Eskimoz and translated from this post). Continue reading

How the Google Knowledge Vault Will Change SEO Forever 

Google Knowledge Vault

Google search has evolved quickly since 2011. Updates like Panda and Penguin put a much greater emphasis on originality and overall quality, which forced websites to reevaluate their content strategies.

Google Knowledge Vault is another evolution of the search engine. One that could affect SEO greatly.

Let’s first take a look at a few forms of SEO that still work well and that you can apply right now. Then let’s dwell on Google Knowledge Vault itself and see what its potential impact on SEO may be. Continue reading