The first time I sent a bunch of cold business introduction emails, it was a complete disaster.
My email didn’t just land in the spam box. It annoyed my contact so much that he emailed back asking me to never bother him again.
Since then, I’ve sent out hundreds of cold business introduction emails. Some of these landed in the spam folder. Most didn’t earn any replies. But quite a few of them ended up as leads and eventually, new clients.
This is the cold hard truth about running an agency: you will have to write cold emails to win deals.
I’ll show you everything I’ve learned about writing deal-winning introductory emails in this post.
