SEO or search engine optimization is arguably the best organic strategy to promote a business or person through a website. It is a digital marketing approach that enhances a website to effectively get it to the top positions of search engine result pages. It helps increase the website’s traffic and improves brand awareness. 

When looking for a particular product or service, the first thing people tend to do is search on the internet through Google or some other search engine. They tend to visit the pages that appear on the top few positions because it gives them more trust in the company. If you want your web pages to appear on the top ranks of the SERP, thereby increasing traffic and resulting in higher sales and revenue, SEO would be the ideal way to go. 

Marketing experts have opted for a range of approaches to work on a website’s SEO, like tapping on various tools and channels. That includes blog content, well-optimized meta descriptions, internal and external reference links, and even social media. 

Social media is one of the best digital marketing strategies. It helps connect with the target audience effortlessly, create awareness about the brand and its products and services, share engaging content, and drive traffic to the website or application. That’s why, most of the top digital marketing agencies work on Social media marketing as their SEO strategy for client projects.

Now the question is, “Can you integrate Social Media Marketing into SEO strategies?”. If so, how? But before moving on to the integration, let’s see how social media affects SEO and how it’s crucial for SEO.