Samsung holds the second spot with 160 million fans, while Cristiano Ronaldo comes third with an impressive following of 123 million.
It’s hard to compete with these multi-billion dollar companies and celebrities, but you can give your company’s Fan Page on this social media network a boost by having an SEO strategy in place.
Given that there are 80 million small and medium business Pages on Facebook, you need to amp up your visibility if you want to cut through the noise and be noticed, and that’s exactly what search engine optimization can help you with.
Here are some tips which will point you in the right direction and after that you will be a Facebook SEO expert!
It takes more than keywords and backlinks – both on-page and off-page – to start ranking a site and get above the fold of search results. Often times knowing Robots.txt best practices – the dos and donts – can help your rankings.
For obvious reasons, it’s important to control the visibility of information that a search engine can view, how it’s viewed, and the speed of which a search engine can crawl the content of your website. All of which, has to pass through a gatekeeper of your website, otherwise known as your robots.txt file.
The internal SEO strategies that surround index optimization and crawl optimization depend on the robots.txt file of your website, and we’re going to go through how to maximize the use of your robots.txt file to optimize your rankings.
In the world of online marketing, there are two schools of thought: those who think that link building ROI is the bread and butter of marketing campaigns and those who don’t.
While updates like the dreaded Penguin and above have shattered the dream of link farms and black hat link building, Google was never against quality linking. In fact,if done right, this is a fantastic SEO technique to have in your quiver!
But there’s a problem with link building.
It’s difficult to measure the impact on your business (or the Return of Investment). ROI is a business indicator that shows if your efforts are being translated into profit or not. After all, your link building campaigns should be focused on increased conversions. So Link building ROI is the way to go.
When was the last time that you came upon a successful business that didn’t have a business website?
It is almost impossible.
And that is not a surprise. The internet changed the way we find products and services, so the businesses had to evolve.
Here are some numbers to illustrate what we’re talking about. 93% of online buying experiences begin with search engine queries. If your business is missing out on a first page rank on a SERP, it’s missing out on 90% of all search engine traffic.
So we established that it is important that your potential customers and clients can find you online. How do you ensure that? Well, the tried and tested way is through search engine optimization.
There are a lot of different techniques you can use to increase the rankings of your website and they are usually divided into 2 distinct groups – on-page and off-page SEO.
Let’s dive deeper into these techniques and discuss what they entail and how to use them.