Email isn’t dead and it isn’t going anywhere, at least not for B2B marketers.
It’s a brilliant marketing tool that offers personalization, behavioural triggered automation, and sophisticated segmentation to deliver key content at the perfect time. It can help build up an engaged audience, nurture prospects, close sales, and make customers so happy they turn into loyal brand advocates.
Email is the 3rd most influential source of information for B2B audiences, and according to Hubspot, 86% of professionals prefer to use email when communicating for business purposes. Even more impressive, Campaign Monitor reports that every $1 dollar spent in the US on email marketing shows a return on investment of $44, which is a statistic that has been going up drastically year-over-year.
So, what does that mean for your company? Simply put, it means you’re missing out on big opportunities if email is not part of your overall marketing strategy.
In this blog post, we’ll break down 33 of the top email delivery platforms to help you decide which tool is the best fit for your specific needs and goals.
Let’s begin!
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