It takes more than keywords and backlinks – both on-page and off-page – to start ranking a site and get above the fold of search results. Often times knowing Robots.txt best practices – the dos and donts – can help your rankings.

For obvious reasons, it’s important to control the visibility of information that a search engine can view, how it’s viewed, and the speed of which a search engine can crawl the content of your website. All of which, has to pass through a gatekeeper of your website, otherwise known as your robots.txt file.

The internal SEO strategies that surround index optimization and crawl optimization depend on the robots.txt file of your website, and we’re going to go through how to maximize the use of your robots.txt file to optimize your rankings.

If you’re researching on how to step up your game as an agency, one of the things you should start doing is send monthly SEO reports for clients.

If you want to know why it’s important – keep on reading!

In this post we will explain everything an SEO agency owner needs to know about SEO reports:

• What is a good SEO report and why ‘less is more’
• Why EVERY agency owner needs to send reports
• We will give you Free SEO templates that anyone can use
• Show what your SEO reports should include
• And detail how to make a stellar SEO report

If you are thinking “well, I don’t really need this” – then this post is a must read for you.

There is nothing more dangerous than not showing your client why they are paying for the work you do.

You must show your clients that the money they pay delivers the results they want.

It’s as simple as that!

So let’s dive in 😉

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When was the last time that you came upon a successful business that didn’t have a business website?

It is almost impossible.

And that is not a surprise. The internet changed the way we find products and services, so the businesses had to evolve.

Here are some numbers to illustrate what we’re talking about. 93% of online buying experiences begin with search engine queries. If your business is missing out on a first page rank on a SERP, it’s missing out on 90% of all search engine traffic.

So we established that it is important that your potential customers and clients can find you online. How do you ensure that? Well, the tried and tested way is through search engine optimization.    

There are a lot of different techniques you can use to increase the rankings of your website and they are usually divided into 2 distinct groups – on-page and off-page SEO.

Let’s dive deeper into these techniques and discuss what they entail and how to use them.

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Creating content is hard if you’re doing it right. Anyone can bang out a blog post, but to truly craft something high quality, valuable, and engaging takes a lot of blood, sweat, and tears.

Does this sound at all familiar? You spend days on your latest piece of killer content, including interviews with experts, kick-ass graphics, and several rounds of revision and polish. You click publish, share with your social media profiles, and then …

Nothing.

Sure, you got a few likes and maybe a couple of comments, but nowhere near the level of traction you expected.

Why? You didn’t promote as well as you could have and should have. That’s the secret sauce to content in 2018.     

“It’s smarter to find another 10,000 people to consume what you’ve already created as opposed to creating more.” ~Derek Halpern, Social Triggers

Promote more than you create.

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If you are looking for fresh, new ways to improve your rankings – this will be an interesting read. In this post, you will learn how to use Reddit to Boost your SEO. 

Reddit?

Yes, that’s right 😉

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