All posts by Helvis Smoteks

How to setup a Shopify store – A to Z guide for beginners

How to setup a Shopify storeAre you thinking of how to setup a Shopify store, after peeking on methods to start an online business?

Or maybe you are crafty and want to sell your own creations online?

Whatever the case may be, you will need an online store to showcase your products.

And while online merchandise platforms like Amazon or Etsy may already be getting you some sales, you have little control over your listings and, most likely, an enormous amount of competition.

Choosing to create your own online store does many things for you and your brand:

  • More control over the way your products are presented
  • More control on the way your products are sold
  • The opportunity to create a fan base for your brand 
  • Make laser-focused ads, thanks to segmentation and analytics

And while there are a ton of methods to create your own online shop, Shopify is probably the one that has managed to capture the hearts of most e-commerce entrepreneurs.

So, in this article, we will teach you how to setup a Shopify store in a few easy steps and how to get the first sales.

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Multilingual SEO: How to Optimize Your Site in 9 Steps

Any ambitious brands or website owners who want to expand their business across different markets should be aware of how important multilingual SEO is.

When you create a website that is available in several languages you’ll be able to expand your potential audience and grow your business.

It can seem that translating your website into several languages is not a big deal, but what about optimization? If you want the users in other countries to find your website you need to optimize it as well.

Considering that optimizing multilingual sites can be confusing, these nine steps will help you to fully understand how you can do it and also give you some great ideas.

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How to Start a Marketing Agency

how to start a marketing agencyIn today’s day and age, you shouldn’t need to attend a ‘Business 101’ course to know that marketing is essential for your agency.

Be it the traditional mediums of advertising to leveraging a growing number of digital channels, there is no shortage of ways to market your offerings.

However, with a countless number of others competing with you for people’s attention, it’s certainly not easy to start an agency nor outperform the competition.

In fact, for many businesses, investing in every component necessary to effectively stand-out is cost-prohibitive, or not an efficient use of company resources. But that doesn’t negate the need for marketing — cue outsourcing to dedicated marketing agencies.

With a global value of $1.2 trillion, gargantuan marketing and advertising spending certainly spells opportunity for marketing agencies.

On the surface, looking on how to start a marketing agency should be a no-brainer, but there’s a lot under the hood you need to be aware of before proceeding.

So, here’s the only guide you will need.

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Starting an Online Business in 2019 – Everything you Need to Know

starting an online businessEvery year, more and more people decide to ditch the rat race and start looking for better opportunities.

Working online has been the center of attention when it comes to making fortunes quickly, working less and improving one’s health.

All while getting rid of the alarm clock and your boss at the same time.

But how is it possible that some high school dropouts make more money than specialized doctors simply by selling fidget spinners?

The answer is simple.

They learned the art of starting an online business.

You probably heard the term before and you like the concept as an idea.

But are you willing to put your head down and work hard to drastically improve your life?

If the answer is yes, you have come to the right place.

We have compiled a detailed guide that will help you create and run an online business in 2019, covering each and every aspect of the process.

Ready to dig in?
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How To Change Domain Name And Keep Google Rankings

There may come a time in your digital journey when, for one reason or another, you will want to know how to change domain name.

Whether it is because you discovered a better serving URL or due to a rebranding, changing domains is a hard decision to make.

What makes the decision difficult is the fact that your current Google rankings are most likely going to suffer, at least for the short term.

Therefore, in this blog post, we will analyze the steps that need to be taken to update your domain name and avoid getting SEO problems.

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