Creating Reader-Friendly SEO Content

November 28, 2022Copywriting

When creating search-engine-optimized content for the web, the content creator is tasked with providing users (or readers, if you prefer) with specific information that is accessible, easy to read, and easy to digest. To further complicate the task, the user could be from literally any part of the world and from any background. The user can be of any age, and there is no guarantee that he or she will be proficient in the language in which the content is written.

Despite these variables, SEO content still needs to be appealing and informative – all the while staying focused on the information it is trying to deliver.

The task is further complicated when we stop and consider what exactly it means to create search-engine-optimized content.

One of the biggest points of frustration when it comes to writing SEO content is that, to a certain extent, the content is meant to appeal to an algorithm. The SEO content creator can quickly become disillusioned as he or she might get the impression that they are writing for a machine – the bot that search engines send out to scour the web and peruse the content they come across.

Writing for these bots or trying to appeal to an algorithm has the potential to not only frustrate content creators but frustrate readers as well. After all, creating content is a way for people to interact with others (other people). And the fact that SEO content is meant to appeal to bots can be quite disheartening to the creator.

Additionally, from the reader’s perspective, it’s quite easy to identify content that is more interesting in appealing to an SEO algorithm than it is in appealing to a real flesh and blood reader. Perusing content that you know is not intended for you kind of defeats the purpose of optimization – or at least it should.

Be that as it may, it is possible to create content that can appeal to both the algorithm and the reader. In fact, certain components of the search engine algorithms are meant to ensure that the content is reader-friendly – through the determination of the artificial intelligence (the bots) still remains a poor substitute for the real thing.

In this short article, we’ll be taking a more optimistic approach to SEO writing – despite its shortcomings. To achieve this, we’ll be taking a look at some tips of the trade that can help you to create content that is both appealing to search engine algorithms and appealing to readers. We’ll also be taking a look at some common characteristics of SEO writing that are widespread but that you might want to avoid.

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7 Proven Marketing Tactics That Drive Real Sales (Steal These Ideas)

November 27, 2022Marketing

Sales are the goal of every business owner, whether it’s selling products or services. But most businesses struggle with this because they aren’t using proven marketing tactics to get customers.

In this article, you’ll learn more about content marketing, the king of all marketing strategies. There are seven specific marketing tactics that will help you get more traffic, conversions, and sales.

These tactics work whether you’re selling physical products or digital ones, and we’ll also go over how to get started with these tactics.

It doesn’t matter if you’re a startup or are already running a profitable business—steal these tactics and skyrocket your sales!

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How to Use Heatmaps to Improve the UX of Your Website

November 25, 2022SEO Technical

One of every website owner’s unhidden goals is to improve their website’s user experience, or commonly known as UX. To properly design the user experience of your website, it is important to have some kind of web analytics tool that allows you to easily determine both the critical and the preferred areas of your website. A good way to do this is to use a heatmap, which I highly recommend if you want to be successful and have a lot of satisfied users.

In this article, I’ll tell you what heatmaps are, and which categories they fall into, and then I’ll share some tips and tricks that heatmaps can add to your website’s user experience. I will also talk about what other web analytics tools I consider important in addition to heatmaps, such as session replay or A/B testing, but I shouldn’t forget about user feedback. But it’s not just about heatmaps, it’s also about session replacement, A/B testing, and the importance of user feedback.

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A Brief Guide to Online tools for Content Marketing

November 24, 2022Marketing

Content marketing is a multi-faceted approach that requires a lot of effort to maintain and improve. Nowadays, in the online world, there is a ton of work that you have to do just for the SEO of your website.

Naturally, considering the number of tasks that you have to take care of, you have to take assistance from online tools.

Consider keyword research as an example.

It’s a very vital element for SEO (which, in turn, is a major branch of content marketing). But, it’s not something that you can do on your own.

You have to find various types of metrics and insights about the keywords that you want to include in your strategy. You also have to get suggestions for secondary and LSI keywords. And this is not possible unless you use a reliable keyword research tool.

In this post, our discussion is going to be about various online tools that you can use for getting help in your content marketing endeavors.

Let’s get started.

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What is Bounce Rate in Google Analytics & How Can You Solve It?

November 22, 2022SEO Analytics

Everyone wants to know what bounce rate in Google analytics entails. It is well known that a low bounce rate is preferable to a high bounce rate. The statistics look at you every time you access your Google Analytics account, you might start to wonder what is wrong when you see that number start to rise.

The issue is that those figures might be deceptive. Let us be realistic. How high can a bounce rate be? There is so much involved in bounce rate, which requires much more than having foundational knowledge. Peradventure, you have an issue with your bounce rate, how do you resolve it?

This article will demonstrate how to calculate and evaluate your bounce rate accurately. That way, you will be able to determine whether it is genuinely too high or if it is right. Furthermore, we will explore how you can measure and analyze your bounce rate. As a bonus, you will learn techniques to reduce your bounce rate.

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Content Marketing ROI: A Modern Guide

November 20, 2022Marketing

If there’s one thing that’s true about marketing, it’s this: it’s a gamble. You expect a positive return when you set out on spending for a new marketing campaign. But more often than not, it’s not showing where it counts—your revenue.

Now you’re looking to pivot; play the long game and see how it works out. You see content marketing as a viable option. But, you know it will require constant spending. Naturally, you’re on the fence. As a prudent entrepreneur, you have to ask: will this be just another expense, or can this be an asset?

You can answer this question by learning the concept of content marketing ROI. But before we get into that, let’s explore content marketing returns from an accounting perspective. First, we’ll tread the surface of what content marketing is about. Then we’ll dive deeper into how it can be an asset and how accountants and bookkeepers can help pave the way for a return on your investment.

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