Search Engine Positioning: A Definitive Guide

Search Engine Positioning Banner Image by Linkody

The moment you engage in SEO, you resign yourself to a never-ending competition of snagging the top spot on Google SERPs. After all, what’s the point of creating tons of web pages and busting out a plethora of content if nobody gets to see them?

It’s no secret that the higher a web page’s SERP position, the more web traffic and, potentially, conversions, it receives. Driven by this perspective, search engine positioning is your best weapon to ensure SERP dominance.

I’m guessing right now your head is flooded with some lingering questions, like: 

  • What does search engine positioning really mean? 
  • Is it a different concept from good old search engine optimization? 
  • Are there any benefits to it?
  • How can we rank #1 on Google’s SERPs using SEP strategies?

Stay tuned because Linkody aims to answer all of these questions in this definitive guide on search engine positioning.

Continue reading

How to Monitor Backlinks and Save a One Month’s Budget in a Year

Cartoon illustration showing the financial and temporal freedom found in digital marketing.

In the ever-evolving world of SEO, monitoring your backlinks is crucial for staying ahead of your competitors and maintaining a high search engine ranking. But did you know that effectively monitoring your backlinks can also save you money?

In this guide, we’ll explore the importance of backlink monitoring and how it can help you save a month’s budget in just one year.

Continue reading

How to Build, Execute, and Optimize a PPC Strategy in 7 Steps

Search advertising is an umbrella term that encompasses a brand’s SEO and PPC strategy. Of course, one is more long-term than the other, and both can give good results if done correctly.

Through search advertising, brands manage to put their product forward as an efficient answer to the user’s query and get traffic to their websites. This traffic is, more often than not, better in terms of quality. But the issue with Pay-Per-Click (PPC) strategies is that sometimes marketers need to learn how to organize their marketing and bidding strategies and their marketing budget.

Continue reading

10 Holiday SEO Tips to Increase Traffic & Sales (2023)

10 Holiday SEO Tips to Increase Traffic & Sales (2023)

The holidays are a time when many people do their shopping online. If you’re running an e-commerce store, you can prep it for seasonal shopping to increase your traffic and sales.

In this guide, you’re going to discover 10 holiday SEO tips to ensure that your website is well-optimized for the surge in online shopping during the festive period. It doesn’t matter if it’s Black Friday, Cyber Monday, or Christmas.

Continue reading

How to Integrate Social Media Into SEO Strategies?

How to Integrate Social Media Into SEO Strategies?

SEO or search engine optimization is arguably the best organic strategy to promote a business or person through a website. It is a digital marketing approach that enhances a website to effectively get it to the top positions of search engine result pages. It helps increase the website’s traffic and improves brand awareness. 

When looking for a particular product or service, the first thing people tend to do is search on the internet through Google or some other search engine. They tend to visit the pages that appear on the top few positions because it gives them more trust in the company. If you want your web pages to appear on the top ranks of the SERP, thereby increasing traffic and resulting in higher sales and revenue, SEO would be the ideal way to go. 

Marketing experts have opted for a range of approaches to work on a website’s SEO, like tapping on various tools and channels. That includes blog content, well-optimized meta descriptions, internal and external reference links, and even social media. 

Social media is one of the best digital marketing strategies. It helps connect with the target audience effortlessly, create awareness about the brand and its products and services, share engaging content, and drive traffic to the website or application. That’s why, most of the top digital marketing agencies work on Social media marketing as their SEO strategy for client projects.

Now the question is, “Can you integrate Social Media Marketing into SEO strategies?”. If so, how? But before moving on to the integration, let’s see how social media affects SEO and how it’s crucial for SEO. 

Continue reading

4 Ways Nofollow Links Affect Your Website SEO

X Ways Nofollow Links Affect Your Website SEO

When it comes to SEO, getting backlinks are critical for businesses.

And if you’re familiar with SEO tactics, you’ll know that ‘dofollow’ links, in particular, are critical for businesses. They are the lifeblood of a website’s success, providing a steady stream of traffic that can help a company grow and thrive.

And while it’s true that not all links are created equal, dofollow links remain the most important type of link a business can get.

But what about nofollow links? Do they have any value at all? Many people believe they don’t, but that’s just not true.

Nofollow links offer many benefits that businesses should pay attention to. In fact, if used correctly, nofollow links can be just as valuable as dofollow links. Provided you know how to leverage them.

We’ll explore how you can do this in this post.

Continue reading