Category Archives: Marketing

How to start an email list

Person starting an email list

Email campaigns are at the core of inbound marketing. Getting into a prospect’s inbox is a great way to keep the conversation going and nurture a promising relationship.

If you want to convert your visitors into leads and those leads into happy clients, you must reach out to them through their emails.

But, how could you send them an email if you don’t have their addresses? It’s time to put an email list together by getting people excited about what you have to share.  

Here are 10 effective and proven ways to start your email list.

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Top 10 Tips for Successful Facebook Live Stream

“Every Interaction in any form is Branding.”- Seth Godin.

Social media started as a tool back in the 2000s, but it has become a whole world in itself when you look at it today. From staying in touch with our loved ones to following the latest in the world to creating entirely new ecosystems, social media has come a long way. And today, it has become one of the go-to mediums for brands to garner more users for their products.

One of the most recent ways that social media celebs and brands have found to expand their user base and engage their audience is via Facebook Live. With live streaming, businesses get the opportunity to interact with their audience and get their feedback unfiltered. They can even drive up sales by launching a new product or offer on a live stream. 

Especially during the COVID-19 pandemic, brands charted new paths to engage their audiences and kept their images rife in people’s minds. And most of it happened via Facebook Live. Be it a small brand or a large conglomerate; everyone used Facebook Live in their own limited capacity to achieve consumer success. However, just like with any other way of building a community, working with Facebook Live has its own challenges. 

One of the biggest ones is figuring out when to use it, and the next one is the context of using it. The answer to this lies in reflecting whether your community is looking for a one to one Q/A session or for a long term solution that they can keep coming back to at a later point in time. These are imperative to deciding whether you should do a Facebook Live session or just an explainer video post.

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10 Companies Doing Ethical Marketing The Right Way

Conscientious companies act with integrity, honesty, responsibility, respect, and accountability. Companies that put ethics at the core of their business strategy possess a positive impact on their customers’ affective devotion towards the brand.

In this article, we’ll review the models of 10 companies whose truly ethical practices are helping them both win and retain the market share of their customer base.

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How to Follow Up in Sales and Drive Positive Results (8 Easy Ways)

How do you increase sales conversions and nurture clients you already close deals with to become loyal customers? How can you make prospects buy your offer and make repeat purchases? In both cases, follow-up on sales is crucial.

Data from Marketing Donut’s blog indicates that you need about five follow-ups on average to close 80% of sales deals. But for some marketers and sales representatives, sales follow up is a closed book. The report shows that sales reps follow up only 20% of leads─giving up on 80% of potential buyers.

In other words, you’re losing a substantial part of your business income due to the lack of sales follow-ups. But there are several follow-up techniques you can start applying today to close deals without being salesy. 

So, how can you follow up with leads to keep the momentum going? In this article, you will learn sales follow up best practices. I will cover the following areas:

  1. What is Follow Up on Sales?
  2. Importance of Follow Up on Sales
  3. Top Eight Marketing Techniques to Follow Up on Sales
  4. Which Marketing Communication Channel is Best for Following Up in Sales?
  5. How Often Should You Follow Up a Lead?
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How To Use Ethical Marketing To Attract The Right Audience

73% of millennials are willing to pay extra for sustainable offerings. Ethical marketing is going through the roof. Now is the best time to apply it to your business and cash in on all of the benefits. 

In this article, we’ll look at the 13 best ways to use ethical marketing to attract the right audience. They will help you avoid getting into trouble with law and make sure your brand will stay aligned with its values.

It’ll lead to a massive increase in sales, conversions, and the number of loyal customers.

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How to Use Authority Marketing to Build Quality Links

Authority marketing involves positioning your brand as a thought leader or expert in your business niche or community. Through sustained effort continuously providing valuable information, it positions your brand as a source of knowledge which others can trust.

The challenge is acute for new brands and websites as their chances of getting high-quality backlinks, which is one of the most critical aspects of acing search rankings, is fairly low. If you too are experiencing the same issue with your brand, we suggest you actively consider exploring authority marketing to build up your search presence.

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