When was the last time that you came upon a successful business that didn’t have a business website?
It is almost impossible.
And that is not a surprise. The internet changed the way we find products and services, so businesses had to evolve.
Here are some numbers to illustrate what we’re talking about. 93% of online buying experiences begin with search engine queries. If your business is missing out on a first page rank on a SERP, it’s missing out on 90% of all search engine traffic.
So we established that it is important that your potential customers and clients can find you online. How do you ensure that? Well, the tried and tested way is through search engine optimization.
There are a lot of different techniques you can use to increase the rankings of your website and they are usually divided into 2 distinct groups – on-page and off-page SEO.fwhich link
Let’s dive deeper into these techniques and discuss what they entail and how to use them.
I think we can all agree that images have been an integral aspect of websites for a long time now. Moreover, WordPress is a heavy platform – so, WordPress image optimization is an important aspect to keep your site’s loading time low.
Every search engine draws its results from an index, and if a web page is missing from that index, it obviously can’t appear in the results. Because of this, an indexing problem can end up totally wasting all your high-quality content and on-page optimization work.
If you’re not sure whether your web pages are properly indexed, or you need some advice for resolving an indexing problem, this is the article for you. We’re going to look at how indexing works, what the most common indexing problems are, and how you can make the necessary changes to ensure that you don’t suffer from indexing problems again.