Enterprise SEO is not for the faint of heart.
Large websites tend to have thousands upon thousands of pages; some of which haven’t been touched since the heyday of Geocities!
Category Archives: SEO Basics
SEO Backlinks – the Good, the Bad and the Ugly
Growing your online presence is not an easy job. It involves many different steps, one of which is SEO optimization.
And one of the most important components of optimizing your page for search engines is building high-quality SEO backlinks.
How Keyword Mapping Can Elevate Your Content’s Success
Why is keyword mapping so important in 2019?
And can it help your business’ success?
In this article, we explain everything you need to know to dominate Google rankings with content mapping and how to rocket your site’s organic traffic Continue reading
How to Audit Content Successfully in 2019
Content is a crucial part of SEO that has been helping businesses gaining more visibility, ranks, and traffic. However, content is not only useful for marketers but also for customers/users.
Through great quality content, they get great quality knowledge that improves their buying decisions.
Thousands of marketers all over the world have been using the content as their primary channel of marketing and content has never disappointed them.
However, the life of the content is short (in most of the cases), the information which is great for now will not be great in the future.
Data, information, advice, and process keep changing with time and so does the demand for content.
This is why content needs to be refreshed from time to time so that its value doesn’t go down. Nobody wants to read the old information about some topic because the information is not valuable anymore.
To learn how to audit content, I am going to show you some great tips through which you can lift up the quality of your content and generate more traffic.
But first, you need to know why you are auditing the content, what are the reasons? Continue reading How to Audit Content Successfully in 2019
Why You Must Build a Voice Search SEO Campaign For Success in 2021
One of the most significant changes that we are likely to see in 2021 is a continued move to more people using voice search. And that is why you need your voice search SEO campaigns.
The search landscape is always changing. Anyone who has been in SEO for even a few years will know this to be true.
If we look back to 2016 Google said that around 20% of mobile queries at that time were voice searches.
Google hasn’t released any further data since that time but with their investment in Google Home and recent algorithm updates that look at NLP it would suggest that this is still on an upward trend.
On Page vs. Off Page SEO – What Is The Difference And Best Practices
When was the last time that you came upon a successful business that didn’t have a business website?
It is almost impossible.
And that is not a surprise. The internet changed the way we find products and services, so the businesses had to evolve.
Here are some numbers to illustrate what we’re talking about. 93% of online buying experiences begin with search engine queries. If your business is missing out on a first page rank on a SERP, it’s missing out on 90% of all search engine traffic.
So we established that it is important that your potential customers and clients can find you online. How do you ensure that? Well, the tried and tested way is through search engine optimization.
There are a lot of different techniques you can use to increase the rankings of your website and they are usually divided into 2 distinct groups – on-page and off-page SEO.
Let’s dive deeper into these techniques and discuss what they entail and how to use them.