Content is a crucial part of SEO that has been helping businesses gaining more visibility, ranks, and traffic. However, content is not only useful for marketers but also for customers/users.

Through great quality content, they get great quality knowledge that improves their buying decisions.

Thousands of marketers all over the world have been using the content as their primary channel of marketing and content has never disappointed them.

However, the life of the content is short (in most of the cases), the information which is great for now will not be great in the future.

Data, information, advice, and process keep changing with time and so does the demand for content.

This is why content needs to be refreshed from time to time so that its value doesn’t go down. Nobody wants to read the old information about some topic because the information is not valuable anymore.

To learn how to audit content, I am going to show you some great tips through which you can lift up the quality of your content and generate more traffic.

But first, you need to know why you are auditing the content, what are the reasons?