All posts by François Mommens

About François Mommens

CEO and founder of Linkody. Happy to build a tool to help people do better SEO. Likes to be in nature and go rock climbing during his free time.

How to start an email list

Person starting an email list

Email campaigns are at the core of inbound marketing. Getting into a prospect’s inbox is a great way to keep the conversation going and nurture a promising relationship.

If you want to convert your visitors into leads and those leads into happy clients, you must reach out to them through their emails.

But, how could you send them an email if you don’t have their addresses? It’s time to put an email list together by getting people excited about what you have to share.  

Here are 10 effective and proven ways to start your email list.

Continue reading

Top 10 Tips for Successful Facebook Live Stream

Facebook Live logo with blue F icon and red Live label

“Every Interaction in any form is Branding.”- Seth Godin.

Social media started as a tool back in the 2000s, but it has become a whole world in itself when you look at it today. From staying in touch with our loved ones to following the latest in the world to creating entirely new ecosystems, social media has come a long way. And today, it has become one of the go-to mediums for brands to garner more users for their products.

One of the most recent ways that social media celebs and brands have found to expand their user base and engage their audience is via Facebook Live. With live streaming, businesses get the opportunity to interact with their audience and get their feedback unfiltered. They can even drive up sales by launching a new product or offer on a live stream. 

Especially during the COVID-19 pandemic, brands charted new paths to engage their audiences and kept their images rife in people’s minds. And most of it happened via Facebook Live. Be it a small brand or a large conglomerate; everyone used Facebook Live in their own limited capacity to achieve consumer success. However, just like with any other way of building a community, working with Facebook Live has its own challenges. 

One of the biggest ones is figuring out when to use it, and the next one is the context of using it. The answer to this lies in reflecting whether your community is looking for a one to one Q/A session or for a long term solution that they can keep coming back to at a later point in time. These are imperative to deciding whether you should do a Facebook Live session or just an explainer video post.

Continue reading

Linkody Launches the Link Visualizer – Never Use ‘Ctrl + F’ Again

With our new Link Visualizer, you won’t need to search for your links on the given url. Just click the link in your Monitored Link report and the page opens in a new tab. In this tab, you’ll see your link highlighted and centered.

1st. Click on any link:

Linkody Backend

2nd. The link visualizer opens and shows you the link:

Bar chart ranking content formats valued across early, mid and late buying stages

Why check your links on site?

When we get a new link, one of the first things we want to do is to spot where the link is on the source page. Linkody provides tons of metrics to assess a link’s value but it’s always good to have a look at the page and see the link in its context.

So just click on any link in your Monitored Links report and check:

  • The overal page design (is it doing your brand any good?)
  • The position of the link
  • The text around the link
  • If it’s the right image (in case of an image link)

In the past, locating a link on some pages could have been difficult. Sometimes you’ll need to scroll through a lot of other links or the html source code must be searched for your url.

Now with the link Visualizer, one click is enough to visualize it in the page. When you click on a link’s url, Linkody opens the Link Visualizer by default.