Let’s explore the core concept of anchor text in SEO. Anchor text is the visible, clickable text in a hyperlink. It’s the wording you click on to go to another webpage.
This seemingly small element plays a significant role in how search engines understand and rank your website. It’s a critical signal telling Google what your page is about and its relationship to other pages.
Knowing how to check keyword ranking is essential for online success. In today’s competitive market, search engine rankings directly impact your online visibility and, ultimately, your profits. Ranking well for relevant keywords brings increased organic traffic, establishes brand authority, and leads to higher conversion rates. This results in real business growth, making keyword rank tracking a vital part of any effective SEO strategy.
Backlinks form the bedrock of any robust SEO strategy. They act as endorsements from other websites, signaling to search engines like Google that your content is valuable and trustworthy. This directly impacts your search engine rankings. But it’s not just about the number of backlinks you have. Quality matters just as much, if not more.
Email campaigns are at the core of inbound marketing. Getting into a prospect’s inbox is a great way to keep the conversation going and nurture a promising relationship.
If you want to convert your visitors into leads and those leads into happy clients, you must reach out to them through their emails.
But, how could you send them an email if you don’t have their addresses? It’s time to put an email list together by getting people excited about what you have to share.
Here are 10 effective and proven ways to start your email list.
Continue reading
“Every Interaction in any form is Branding.”- Seth Godin.
Social media started as a tool back in the 2000s, but it has become a whole world in itself when you look at it today. From staying in touch with our loved ones to following the latest in the world to creating entirely new ecosystems, social media has come a long way. And today, it has become one of the go-to mediums for brands to garner more users for their products.
One of the most recent ways that social media celebs and brands have found to expand their user base and engage their audience is via Facebook Live. With live streaming, businesses get the opportunity to interact with their audience and get their feedback unfiltered. They can even drive up sales by launching a new product or offer on a live stream.
Especially during the COVID-19 pandemic, brands charted new paths to engage their audiences and kept their images rife in people’s minds. And most of it happened via Facebook Live. Be it a small brand or a large conglomerate; everyone used Facebook Live in their own limited capacity to achieve consumer success. However, just like with any other way of building a community, working with Facebook Live has its own challenges.
One of the biggest ones is figuring out when to use it, and the next one is the context of using it. The answer to this lies in reflecting whether your community is looking for a one to one Q/A session or for a long term solution that they can keep coming back to at a later point in time. These are imperative to deciding whether you should do a Facebook Live session or just an explainer video post.
Continue reading
Following a series of interviews with François from Linkody, we have agreed to publish a guest post in which I give an update on my history, services, team, customers and how I work with the Linkody tool.