When launching your own PPC agency, it is important to consider the monetary values of your PPC consulting services. How to calculate your PPC Consultant Rates? Should you charge hourly? Do you charge every client the same?
After all, how do you generate decent revenue as a professional AdWords consultant? And what about recurring revenue?
Sure, you know how to capture customers – that’s pretty much your job. But how do you keep those customers with good PPC consultant rates?
You want to remain competitive within the PPC marketing industry, yet if your PPC consultant rates are too low, you will lose credibility and clients will assume low quality. However, if your rates are too high, clients might favor your competitors’ pricing.
So, how do you do it all?
