Competitor Backlink Analysis to do Link-building [step-by-step guide]

Competitor backlink analysisThis article will teach you how with competitor backlink analysis you can find competitor backlinks and “take” their links.

Linkody is the tool that can not only do competitor backlink analysis and show which backlinks are not linking to your site but also help to take the backlinks.

Feeling like you struck a gold mine?

Well, it’s pretty neat what this backlink checker can do for you.

In this quick guide you’ll learn:

  • How to find competitor backlinks,
  • Do competitor backlink analysis,
  • How to add their backlinks as prospect links,
  • & which of the competitor backlinks you are missing.

While on your 30-day free Linkody trial, you will be able to add 1 competitor to one of your domains, for a total of 2 domains and 500 links monitored.

So far you’ve learned why it’s important to monitor backlinks, how to add domains, manually add links & how to make use of Linkody’s email reports.

It’s time to move the focus to your competitors.

Find Competitors Backlinks

1) First, click on the domain itself, under “Domains“:


2) Then, from the drop-down menu “Competitors“, select “Add A Competitor“:

find competitor backlinks

3) Type in your competitor (in our  case and hit “ADD COMPETITOR“:


4) You can navigate away from this page and come back later or press F5 to see the progression of the link search in real time:


5) Shortly, individual links from all unique domains will become visible:

Note: Linkody will only display 1 link per 1 unique, referring domain – the important SEO metric to follow.

And Boom, this is how you find competitors backlinks.

Newly discovered competitor links

After Linkody has found all backlinks for one of your competitors, won’t notify you about their status but will send an update with newly discovered competitor backlinks via email.

Competitor Backlink Analysis

Linkody will instantly mark a link green if it finds that you and one of your competitors share a backlink from the same domain (or page):


You can also filter all their backlinks to see:

  • Which of your backlinks is also theirs;
  • & which of their backlinks are not yet yours.

Get competitor backlinks

Scrolling down to the bottom, you’ll see:


When analyzing competitors, each time when you think it would be a good idea to have a link from the same domain, you can select the button and “add as a prospect link“:2016-03-01_1405

This will turn the link purple:


The prospect link will be assigned to your daily monitored links (read: all backlinks under “Links”), meaning that Linkody will start tracking its status and let you know when the link is acquired:


Continue reading more use cases of the prospect link feature: “How to use Linkody’s Prospect Link Feature and Save Time“.

Keeping track of competitors’ strategies

Linkody can be a powerful tool for monitoring your own link profiles, but it’s also valuable for competition research.

  1. First, you can do a Google search and make a list of the top ranking websites in your niche – the teams to beat
  2. Then, plug the top three into Linkody and check out the links that come up
  3. Specifically, you want to be looking at dofollow links to your competitors, and go through them one by one to figure out if you can get a link from the same site
  4. You’ll see fairly quickly where your competitors are using guest blogging, for instance, and you’ll then be able to submit own guest posts to those same sites
  5. Likewise, you can get a picture of other strategies your competitors are using to rank successfully.

Using Linkody’s metrics, you can also easily assess backlinks’ quality and aim for the higher ranking blogs.

For example, you can order links by Moz PA (Page Authority) and scout for the popular blogs with low Spam Score, high EFL and shares, that have picked up a competitor:2016-03-01_1219

On the other hand, you may want to keep an eye on the Spam Score and investigate the site further if you find something suspicious:


80/20 rule

Competitor analysis is one of the true 80/20 methods (80% of results come from 20% of causes) for link building – why reinvent the wheel when you can just find out what the winners in your niche are already doing, and just do more of the same?

You’re likely to find all kinds of link sources this way:

  • You may find niche directories that your competitors are listed in. Most directories are a waste of time, but you may find attractive ones in your competitors’ link profiles, that are worth submitting to
  • Likewise for article directories – many are not worth it, but if you think your competitors are benefiting from being in such, you want to be listed there too
  • The same goes for other types of links you find in your competitors’ profiles: wiki links, social bookmarks, forum links, blog comments and so on.

The Wrap-up

Did this guide help you to understand what it takes to find competitors backlinks?

It actually is not that hard – with Linkody this process can be automated to a whole new level:

  1. Plug in your competitor domain names @Linkody,
  2. Find competitor backlinks,
  3. This makes competitor backlink analysis easy,
  4. Set the link acquisition targets and reach out to get new backlinks.

If you have any questions about how to find competitors backlinks – feel free to ask them in the comment section below.

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