Work out where your search engine rankings might have fallen off and how to push them back up using this simple 10-step guide.

Has your website dropped down the Google search rankings, apparently out of the blue?

Are your most visited pages suddenly no longer getting the clicks-through they used to?

This realization can be scary, as your site’s drop in rankings seems like the slippery slope to a collapse in users and customer base. It’s easy to think there’s no way back.

No need to panic, though.

Finding the reason for your sudden rankings drop is simpler than you imagine. And the likelihood is you can put things right with an even simpler fix for one aspect of your site.

Some pages on your website just do not rank well — or at all. Sometimes, those pages do not get any traffic even if they contain valuable and well-made content. If this is the case, you may have orphan pages on your site.

Orphan pages cannot be crawled because bots do not know they exist. Pages that are not crawled fail to get indexed, which means they have no chance of ranking on search results.

If the search engine bots are not aware of their existence, then the users do not either. Users can only access such web pages if they have the link to them. And if users cannot find their way to your content, those pages are left to “float” through cyberspace and not serve their purpose.

So what exactly are orphan pages and how do you deal with them?

Ever since they were first announced, Core Web Vitals have become a mainstay in SEO discussions. There are ample reasons for this justified interest, as Core Web Vitals now inform Page Experience. SEO-wise, Page Experience produces ranking signals – and the engagement it facilitates produces engagement signals. Even outside of it, a great Page Experience score denotes a great User Experience (UX), which no marketer can afford to overlook.

But what are they, exactly? What’s their exact benefit? How can you measure them, and how can you improve them? Much has changed from their initial announcement to now, so such information may be hard to consolidate. Thus, let us use this guide on Google Core Web Vitals to do so, and hopefully, help you understand them and adhere to them in the process.

KPIs are an important part of SEO today. The reason is that a lot of agencies approach SEO differently. KPIs ensure that there is some degree of consistency to the results agencies can achieve through them. 

But the problem is that not many agencies target the right KPIs. And also, the fact that not all KPIs have the same importance. Let’s look at the KPIs that are essential to track in an SEO engagement. 

From site menus to blog posts, every website uses internal links. Yet, when you think about SEO and linking, your mind automatically goes to backlinks. There are countless articles explaining the ins and outs of getting quality links from other websites. But what if I told you that a good internal linking strategy can boost your organic traffic by 40%?

Now, I’m not saying you don’t need external links and that you should only focus on the internal ones. Think about those two types of links like macaroni and cheese. They simply go better together. But before we dive into how you can boost your SEO with internal linking, let’s cover some basics.

When it comes to SEO, optimizing H1 tags is often overlooked. But, did you know that this has a notable impact on your ranking?

In this article, you’ll learn everything you need to know about creating the ultimate H1 tag for your website.

You’ll discover the best practices, common mistakes, the importance of H1 tags, and many more.