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Image optimization is the process of compressing images to reduce their file size without compromising image quality.

Why should we do that?

Because Google – as well as users – does not take kindly to slow websites. Delays of even a half-second cause lower conversions, and boosting the page load speed by just 2 seconds results in 15% more sales.

Since heavy image files contribute the most to slow websites, you should make every effort to optimize your images and make Google fall in love with you.

Image optimization is nothing new and every site owner does it. Consider it a part of your job as a marketer to ensure that the sites you are managing remain nimble and agile, and a delight to load.

Use this guide to understand everything there is to know about image optimization so you can create economical websites with high-quality visuals.

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Search engine optimization is an ongoing process. Successfully ranking high requires a lot of effort, strategy, and execution. Therefore, SEO is a sort of a puzzle that consists of numerous parts. Some parts are about optimizing your website’s design, content, and performance. Others are there to help the search engine perceive your website as a relevant and trusted source.

That leads us to link building. An SEO approach that helps websites grow their authority and, as a result, their ranking. Like any other optimization strategy, it too has various techniques that help businesses achieve better results over time. 

One of them is tiered link building, which this article will address in more detail. The strategy includes building a pyramid of links from various sources that lead to the website you want to rank better.

Work out where your search engine rankings might have fallen off and how to push them back up using this simple 10-step guide.

Has your website dropped down the Google search rankings, apparently out of the blue?

Are your most visited pages suddenly no longer getting the clicks-through they used to?

This realization can be scary, as your site’s drop in rankings seems like the slippery slope to a collapse in users and customer base. It’s easy to think there’s no way back.

No need to panic, though.

Finding the reason for your sudden rankings drop is simpler than you imagine. And the likelihood is you can put things right with an even simpler fix for one aspect of your site.

Some pages on your website just do not rank well — or at all. Sometimes, those pages do not get any traffic even if they contain valuable and well-made content. If this is the case, you may have orphan pages on your site.

Orphan pages cannot be crawled because bots do not know they exist. Pages that are not crawled fail to get indexed, which means they have no chance of ranking on search results.

If the search engine bots are not aware of their existence, then the users do not either. Users can only access such web pages if they have the link to them. And if users cannot find their way to your content, those pages are left to “float” through cyberspace and not serve their purpose.

So what exactly are orphan pages and how do you deal with them?

Ever since they were first announced, Core Web Vitals have become a mainstay in SEO discussions. There are ample reasons for this justified interest, as Core Web Vitals now inform Page Experience. SEO-wise, Page Experience produces ranking signals – and the engagement it facilitates produces engagement signals. Even outside of it, a great Page Experience score denotes a great User Experience (UX), which no marketer can afford to overlook.

But what are they, exactly? What’s their exact benefit? How can you measure them, and how can you improve them? Much has changed from their initial announcement to now, so such information may be hard to consolidate. Thus, let us use this guide on Google Core Web Vitals to do so, and hopefully, help you understand them and adhere to them in the process.

KPIs are an important part of SEO today. The reason is that a lot of agencies approach SEO differently. KPIs ensure that there is some degree of consistency to the results agencies can achieve through them. 

But the problem is that not many agencies target the right KPIs. And also, the fact that not all KPIs have the same importance. Let’s look at the KPIs that are essential to track in an SEO engagement.