Some pages on your website just do not rank well — or at all. Sometimes, those pages do not get any traffic even if they contain valuable and well-made content. If this is the case, you may have orphan pages on your site.
Orphan pages cannot be crawled because bots do not know they exist. Pages that are not crawled fail to get indexed, which means they have no chance of ranking on search results.
If the search engine bots are not aware of their existence, then the users do not either. Users can only access such web pages if they have the link to them. And if users cannot find their way to your content, those pages are left to “float” through cyberspace and not serve their purpose.
So what exactly are orphan pages and how do you deal with them?
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