Properly setting up SEO for google shopping is a mandatory part of digital marketing. Today, you need to optimize your Google Shopping Ads if you’re looking for better ranking placement in the search results.
The thing is, when someone wants to purchase something, they naturally search on the internet and make a decision.
So if you don’t properly customize your ads data for optimum SEO performance, your target customers will never find your products in the SERPs.
For this purpose, you need to focus on multiple factors such as proper keyword research, customized product title and category, appropriate image and price, etc.
But how can you optimize your ads properly?
In this article, we will discuss that more broadly to help you overcome obstacles while advertising your products.
Let’s focus on that.
What Are Google Shopping Ads
Google Shopping Ads is one of the best methods of promoting your products. They are effective because they are targeted, which means that they only appear when someone is searching for a specific product or service.
You can choose what kind of price to show in your ads. If you have multiple prices available and want to show them all at once, that’s totally fine, but if you only have one or two prices available and want to show them one at a time, that’s also totally fine. The price is just one part of the equation when it comes to deciding which option will be best for your business.
After choosing the type of price you want to show in your ad, there are some things you can do: add images, change colors and fonts, etc. Then set up Google Shopping ads for each product or service category you want to promote.
Suppose you want to purchase a pair of good shoes. You can’t just browse your local shoe store’s website and expect to find what you want. You need to think about what’s going to work best for your body type, lifestyle, and budget.
The same goes for buying clothes. You need to know what kind of fit will be most flattering on your body type, and then find the right style that matches your personal style.
This is great news if you sell clothing or accessories because Google Shopping Ads make it easier than ever before to get your products placed in front of shoppers who are looking for them.
Benefits of Google Shopping Ads
As an online business owner, you need to promote your products on Google Shopping Ads. Because there are numerous benefits of using this platform.
In this section, we will discuss that more extensively.
1. Extensive Customer Reach
Google Shopping Ads is a great way to reach new customers, especially if you’re selling a product or service that doesn’t have much brand recognition.
The best thing about Google Shopping Ads is that it gives you access to a broader audience because your ad will be shown to those who are actively looking for information about the types of products or services that you sell.
This means that your ads will reach consumers who might not have come across your brand before but are now interested in learning more about what you offer which can result in big sales.
2. Increase ROI
Google Shopping Ads can increase your ROI by allowing you to create ads with a much larger margin than you would be able to with other advertising platforms.
With Google Shopping, you can set up the ad and then save the settings for future use, making the process of creating ads very quick and easy.
Additionally, Google Shopping Ads allow you to control all aspects of your campaign from one location, which means no more having to juggle multiple platforms.
Google Shopping Ads also offer targeted audiences based on location and time zone, which means that if you want your ads shown in Europe during the summer months, they’ll appear in that region’s version of Google instead of just showing up everywhere on Google’s platform.
This is great because it gives advertisers a chance to reach different groups of people around the world who may not be able to afford advertising through other methods.
3. Generate Qualified Leads
Google Shopping Ads to generate qualified leads.
These ads are designed to help you reach potential customers while they are looking for products on Google. The ad is shown when a user searches for a product or service, and it appears right next to the organic search results.
Ads can be very effective because they are presented to users as if they were searching directly on Google. They are also incredibly relevant, so the user will be interested in seeing them. Also, you can target demography, location, browsing history, or other factors.
With Google Shopping Ads, it’s also easier than ever to track where your customers come from. So you’ll be able to see how many of your customers are coming in from other countries or states. This will help you with future campaigns so that you can make sure that they’re reaching as many potential customers as possible.
However, Google Shopping Ads do generate qualified ones that have visited your website and filled out contact information so they can be contacted directly by you via email.
4. Easy to Customize
Google Shopping Ads are easy to manage. You can create a campaign and add it to your account with just a few clicks.
You can easily manage your campaigns and targets, and you can even pause, delete, or export campaigns at any time.
You can also view reports on the performance of your campaigns in real-time. This means that you will always be able to see how your ads are performing in comparison to other companies’ ads running on the same keywords.
You can also use Google Shopping Ads to show people where they can buy your product in their area. This will help them save time looking for a local store or online shop that carries your product.
How to Add Products to Google Merchant Center
Well, for the promotion of your products, you need to update your product data on Google Merchant Center (GMC).
In this section, we will guide you step by step on how you can list your products on Google Shopping.
So let’s focus on that.
1. Create Product Feed
To add your products to Google Merchant Center, you need to create a product feed. Your product feed contains multiple types of information, such as price, name, category, shipping, stock, and brand.
So you generate feed and upload your feed on GMC, Google will store your data and display your products on Google Shopping Ads.
But how can you easily generate a feed for Google Shopping Ads?
For this purpose, you should choose the CTX Feed plugin to create a 100% error-free feed for Google Shopping Ads.
This is a WooCommerce product feed manager plugin, which will help you to create a product feed for upload in the Google Merchant center.
First, you need to go to your WordPress plugin section. Now install and activate the CTX Feed plugin.
Now click on the CTX Feed menu > Make Feed.
Now you need to set some important information for your product feed, such as
- File Name
- File Type(XML, CSV, TSV, XLS, TXT, JSON)
After successfully filling up this information, this plugin will automatically store all of your product data.
Before generating a feed, you can customize the product features based on your own needs and requirements. Now click on Update and Generate Feed.
Your Google Shopping Feed is ready!
Now you need to download the feed file to upload the feed for Google Shopping Ads.
From the Manage Feed section, click on the Download option.
2. Upload Product Feed on Google Merchant Center
Now, you need to update your generated product feed file on Google Merchant Center.
Go to Google Merchant Center account Products > Feeds > New primary feed.
In this section, you need to select the country and language where you want to sell and deliver your products. Mark the destinations as Free Listing.
After filling up this information, click on the Continue button.
In this section, you have set your feed name. You can merge your product data on Google shopping in multiple ways, such as
- Google Sheets
- Scheduled fetch
- Content API
From these sections, select the Upload option.
This is the final section of your feed upload journey.
Set the file name of your to generate product feed. Select your downloaded feed file to upload.
Check your file and file name. Now click on the Create feed button.
Congratulations, you have successfully updated your product data on Google Merchant center. From now your audiences will see your product ads on multiple platforms of Google.
How To Set Up SEO For Google Shopping Organic Listings
We hope that you have successfully generated product feed and updates on Google Merchant Center. But this is not the end of your journey.
Now you need to optimize your Google Shopping organic list to rank higher on the SERPs.
In this section, we will guide you on how you can easily set up SEO for Google Shopping Organic Listings.
1. Proper Keywords Research
This is the most fundamental aspect of SEO, but it’s especially important for e-commerce websites that sell physical products.
If you’re selling physical products, it’s not just about the products themselves. You want to make sure that people who are searching for your products actually find them.
When you’re working with a search engine like Google, Bing, Yahoo, or any other site that allows people to search for content-it’s important to use keywords in your title and description.
You don’t want them coming across a site about “how to play guitar” if they’ve clearly come here because they’re looking for “guitar lessons.”
If someone goes out shopping for a new car, for instance, they want to know what other cars are available and how much they cost. They also want to know if there are any reviews on the vehicle and how many miles per gallon it gets.
You can give yourself a better idea of what types of information people are looking for when they search online.
2. Customize Product Title
Product title optimization is important for Google Shopping ads Search Engine Ranking.
In fact, the product title is one of the most important factors in a product’s search ranking on Google.
If you want to rank well for your products on Google Shopping, it’s essential that you optimize your product titles to include keywords that users are likely to type into the search field when looking for your products.
You can do this by adding relevant information about your product into the title of your listings and providing a description that includes some of these keywords.
The product title is what the search engines will use to determine the relevance of your product. It’s what they’ll show on their SERPs, and it’s what people see when they search for your company name or product name. If your title isn’t appealing, you’re going to lose sales, and that means you need to optimize it.
However, if you aren’t careful about how much information you add to each title, it could become too long or cluttered with irrelevant details.
This would decrease your chances of ranking well for various searches related to those keywords and even make it harder for people who don’t know what they’re looking for when they type in “product title” into their search engines.
3. Focus on Product Images
Product image optimization is a key component of Google Shopping ads Search Engine Ranking.
This means that you should be optimizing your product images for the keywords that you want to rank for, as well as making sure they’re relevant and engaging.
A product image is the first thing a consumer sees when they search for a product online. It’s also the first thing that a consumer sees when they click on a product listing on Google Shopping.
Therefore, it’s essential to optimize your product images so that they stand out from the competition and are easy for consumers to see, click on, and buy from.
By optimizing your product images, you’ll ensure that Google sees them as legitimate results when someone searches for the keywords you want to rank for.
The best way to do this is by using rich media elements like text and graphics that make your product images more engaging and interesting.
This will help you get more clicks from mobile shoppers who are often browsing their phones while at work or home.
4. Optimize Product Description
It’s no secret that a good product description is vital to your success in search results. And while the importance of this has been well-documented, the most effective way to optimize your product descriptions is still up for debate.
Product descriptions are one of the most important parts of your SEO strategy. They are what prospective customers will read, and they’re where you’ll find the best opportunity to influence their buying decisions.
So it’s crucial that you optimize your product descriptions to give them as much information as possible.
The best way to ensure your product descriptions get seen by more shoppers is to write them in a way that makes it easy for people to find what they’re looking for.
That means including keywords related to your product or business but also making sure you answer questions potential customers might have about it.
Also, If you sell an umbrella with a handle on top instead of a normal handle at one end, then you’d want to include information about how much weight each type of handle can hold.
5. Appropriate Product Category
You need to make sure that you’re advertising in the correct product category.
A product category is a group of products with similar characteristics, such as size, color, and price. For example, if you were selling clothes, you would want to advertise on Google Shopping Ads for “clothes.”
This is because Google Shopping Ads searches are based on the keywords that appear in ads. So if your customer searches for “shirts,” but they don’t see any results for “shirts,” then this means that those search terms aren’t relevant to their search.
When you’re ready to start advertising, it’s important to identify the best product category for your business.
A category that’s relevant, high-performing, and has a high number of other products in it will help your ads stand out from the crowd and make them more likely to be seen by potential customers.
When choosing a product category, consider:
- The type of products you sell
- Based on your target customers
- Your competitors’ categories
For this reason, you should set appropriate product categories for your Google Shopping Ads. So that your customers can easily reach your products on the SERPs.
6. Set Product Price
You already know that Google Shopping Ads are an important part of any online business’s marketing tactics. But you need to set up product prices on Google Shopping Ads for better SEO performance.
You can’t build a strong brand without having a strong online presence, and you can’t get the most out of Google Shopping Ads unless you know how to price your products properly.
Here are some tips for setting the price for your products in Google Shopping Ads:
- Know what other stores are charging for similar items.
- Make sure you include shipping costs in your pricing.
- Don’t sell too many items at once, as this may cause confusion with users who have trouble remembering all of your prices (and prices should be clearly marked on each product page).
- Stick with one price per item instead of using different prices for different quantities this will make it easier for users to compare prices from different retailers and identify which retailer has the best deal on a given item.
Also, during the setup of the product price, you need to focus on your target customer’s demographics. So that customers can comfortably purchase your products from your store.
7. Include Product Ratings and Reviews
The importance of product ratings and reviews in Google Shopping Ads SEO
Product ratings and reviews are one of the most important factors in Google Shopping Ads SEO. These two elements help you to get a higher position on the search results page (SERPs).
When a customer does a search on Google, it is very important for them to find your website if they want to buy your products.
For this purpose, you need to have a proper product listing with good quality images and information about your products. In addition, you should also provide customer-friendly contact details so that people can easily contact you if they have any queries or issues regarding their orders.
But how do you ensure that your products get good reviews?
You can try creating an honest and friendly website where customers can easily share their experiences with other people who are interested in buying similar products as yours.
Customers will be more likely to leave positive feedback about your products if they are satisfied with them. On the other hand, negative comments about your products will reflect negatively on your brand image because customers may consider purchasing from other sellers instead because of the poor service offered by yours.
Google Shopping Ads are the most effective way to promote your products to your target customers. If you add your product data on Google, it will create a huge opportunity to connect with a large audience.
But just adding your product data is not the end of your journey. After that, you need to set up SEO for Google Shopping organic listing. So that your product ads could appear in the first few results of the Google search engine.
In this article, we discussed the most important factors in the Search Engine Optimization of Google Shopping Ads.
We hope this will help you in the overall growth of your online business.
Fahim Muntasir is a content writer who specializes in WooCommerce, Google Merchant Center, WordPress, eCommerce, and other topics. He currently works at WebAppick – a giant WordPress plugin development company.