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Getting featured by giant news media like CNN or the New York Times as an expert source can promise great exposure, ranking boost, and increased traffic to your website. 

But how can you make sure that a Guardian or Forbes reporter chooses your response out of the hundreds of other pitches they receive daily? Why would these big players care to quote YOU as an expert, especially when you’re just starting out? 

That’s where HARO comes into the picture. 

Journalists and bloggers are also always looking for reliable sources of information to cite in their upcoming stories and articles. Their inboxes may be full of messages from aspiring experts, but that’s not what they’re looking for! 

HARO lets reporters post their queries on their platform so that you can respond to them as an expert source and establish your authority. This way, journalists don’t have to look high and low for credible sources, and you don’t have to spend resources on outreach to get quoted by renowned websites. A win-win, isn’t it! 

But not every response gets picked by HARO. You may have to send many pitches before you get a placement. So, many people wonder if HARO’s worth the effort, and is there anything they can do to make sure they’re selected. 

But first, here’s how you can get started with HARO. 

Mankind is no stranger to myths. From Greek mythology to the stories our parents told us as bedtime stories, we’ve grown up around myths and these tall tales.

Work stories don’t make ideal bedtime stories (How I Ranked Joe’s Plumbing Business isn’t the same as Hercules), that doesn’t mean the SEO industry is lacking in myths. SEO myths have been around for as long as SEO has and the worst part is plenty of experts still believe them.

Since the industry is ever-changing, it can (admittedly) be difficult to keep up with fact or fiction but sometimes that fiction takes hold and doesn’t let go.

Today, I’m going to run over some of the biggest SEO myths that are still out there and why you should stop believing them.