Do you have a YouTube channel or are you planning to start one this year? If your answer is yes, you’ll be delighted to know that:

• YouTube has over 2 billion users. That’s nearly one-third of internet users worldwide. (Source: YouTube)
• 74% of adults and 77% of 15-35-year olds in the U.S. use YouTube (Source: Hootsuite)
• Every year, more and more channels earn 5 figures on YouTube. (Source: YouTube)

If these stats don’t convince you to optimize your videos for YouTube search, I don’t know what does. Because the truth is, YouTube is growing. 

Marketing your business through video may not be a new concept. However, we cannot deny the fact that video is a more engaging format than the written word. Brands can convey their message in just a few seconds. 

Video is also more personalized and more likely to result in conversions. 

But here’s the key: 

To make your YouTube videos succeed, you need to invest in YouTube SEO. You read that correctly. Even video content needs to be optimized to gain visibility — just like your website! 

Content syndication is one of the most controversial SEO strategies around. In fact, for every content marketer who swears that syndication is essential, you’ll find one who tells you that it’s more trouble than it’s worth.

Why is this?

The controversy comes from the fact that syndication can offer huge SEO benefits, but it also poses a number of risks when you don’t know what you’re doing. On top of that, syndication means working with third parties. 

This adds an uncontrolled variable, as your syndication partner can easily mess something up too. Therefore, the best content syndication strategies leverage the benefits on offer while minimizing the risks for your SEO.

Today we’re going to look at two strategies to achieve this. Specifically, we’ll explore how you can syndicate video content and infographics to boost your organic and referral traffic. But first, let’s start with the basics.

Are you into SEO and looking forward to taking your SEO game to the next level?

Do you want to learn SEO tips and tricks from the best in the world?

If your answer to the above two questions is yes, then I have curated a list of 20+ best SEO experts that you must follow in 2021.

Photo by Vanilla Bear Films

Getting featured by giant news media like CNN or the New York Times as an expert source can promise great exposure, ranking boost, and increased traffic to your website. 

But how can you make sure that a Guardian or Forbes reporter chooses your response out of the hundreds of other pitches they receive daily? Why would these big players care to quote YOU as an expert, especially when you’re just starting out? 

That’s where HARO comes into the picture. 

Journalists and bloggers are also always looking for reliable sources of information to cite in their upcoming stories and articles. Their inboxes may be full of messages from aspiring experts, but that’s not what they’re looking for! 

HARO lets reporters post their queries on their platform so that you can respond to them as an expert source and establish your authority. This way, journalists don’t have to look high and low for credible sources, and you don’t have to spend resources on outreach to get quoted by renowned websites. A win-win, isn’t it! 

But not every response gets picked by HARO. You may have to send many pitches before you get a placement. So, many people wonder if HARO’s worth the effort, and is there anything they can do to make sure they’re selected. 

But first, here’s how you can get started with HARO.