Do you have a YouTube channel or are you planning to start one this year? If your answer is yes, you’ll be delighted to know that:
- YouTube has over 2 billion users. That’s nearly one-third of internet users worldwide. (Source: YouTube)
- 74% of adults and 77% of 15-35-year olds in the U.S. use YouTube (Source: Hootsuite)
- Every year, more and more channels earn 5 figures on YouTube. (Source: YouTube)
If these stats don’t convince you to optimize your videos for YouTube search, I don’t know what does. Because the truth is, YouTube is growing.
Marketing your business through video may not be a new concept. However, we cannot deny the fact that video is a more engaging format than the written word. Brands can convey their message in just a few seconds.
Video is also more personalized and more likely to result in conversions.
But here’s the key:
To make your YouTube videos succeed, you need to invest in YouTube SEO. You read that correctly. Even video content needs to be optimized to gain visibility — just like your website!
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