
Ever since they were first announced, Core Web Vitals have become a mainstay in SEO discussions. There are ample reasons for this justified interest, as Core Web Vitals now inform Page Experience. SEO-wise, Page Experience produces ranking signals – and the engagement it facilitates produces engagement signals. Even outside of it, a great Page Experience score denotes a great User Experience (UX), which no marketer can afford to overlook.
But what are they, exactly? What’s their exact benefit? How can you measure them, and how can you improve them? Much has changed from their initial announcement to now, so such information may be hard to consolidate. Thus, let us use this guide on Google Core Web Vitals to do so, and hopefully, help you understand them and adhere to them in the process.
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