All posts by Alex

How to use paid traffic to get conversions and augment your SEO strategies

When it comes to the online world, traffic is everything. Just like a real world corner shop can’t survive without frequent visitors, so does a website need traffic to turn a profit (or at least have some exposure).

The most popular source of traffic is organic search – that is, traffic from search engines that is generated when people search for something they want and your website is among the first results. Next up is traffic from other websites and social networks, which can vary in quality and is much less targeted than organic search.

While natural traffic is great, there are a few drawbacks to it – it’s hard to get initially, it’s hard to keep a steady flow of it, it’s not really as targeted as most webmasters would want and of course, it’s unpredictable – one minute it’s there, the next Google changes their algorithm or your Facebook post drowns in the influx of new stuff, and then your traffic is just gone. Continue reading

Benefits of Affiliate Marketing – 5 Ways to Make $$$ with Affiliates

Benefits of Affiliate MarketingAs I am a huge fan of this growth strategy we gathered 5 best Benefits of Affiliate Marketing.

Affiliate marketing seems as old as the Internet itself. Even though it actually started gaining traction in mid-00s, long after the dotcom bubble and the reign of flashing banners and pop-ups.

Many seem to think that as the Web becomes more “civilized” and online business is more like its real world counterpart, affiliate marketing will disappear.

We don’t think so we gathered ways how also you can use Benefits of Affiliate Marketing.
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Mobile marketing – why you should do it and where to start

The Internet is seeing a very fast adoption rate throughout the world, and running an online business is easier than ever. There are opportunities in every niche imaginable – everything from money making to selling tableware can benefit from an online presence. The latest addition to the large online market are mobile devices – with smartphones and tablets that are capable of accessing the Web anytime, anywhere, marketers just got yet another playground for their projects. Continue reading

Value based SEO – make your content and users work for you

Most of the times, the standard approach to SEO is to focus on doing everything possible to please the search engine algorithms – it is called Search Engine Optimization, after all. But in the chase for higher SERP rankings and more organic traffic, webmasters forget that Google and Bing’s search business is fully aimed at pleasing their users – actual people who use their website and who would just find another one if the results are less than satisfactory.

Google’s algorithms also get more complicated and restrictive every year, with 2014 being the hardest one yet, which is why I believe we should be starting to focus much more on the users of our websites instead of the search engines that get them there. This so-called Value based SEO has been a growing trend for the past couple of years, and I think it’s going to see an explosive growth in 2014-2015. Continue reading

Private Link Networks – how to build them properly and win big time

Private Link NetworksSEO is getting harder and harder these days, with Google penalizing or outright banning techniques that were previously accepted (for a good reason, I would say) – one must be careful. This post covers private link networks and how to stay under Google’s radar.

The basic rules of SEO are mostly the same – create great content, make sure your website is Google-friendly (and Bing will follow), and get as many high quality links as possible.

The bag of tricks to get backlinks might have been exhausted and a lot smaller than few years before.

Building private link networks, if done correctly, is still something that can boost your site’s rankings.

This is how it should be done.

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