Looking for a one-way ticket to SEO Stardom?
These 62 best SEO tools 2019 have created more SEO consultants than Udemy.
Here we have gathered 62 SEO site tools that can make you a Pro.
The list of tools that every SEO professional must have.
Don’t miss out – this might be your chance to shine.
Let’s begin – for a better overview see our Table of Contents.
- Mac SEO software tools
- 1. CuteRank (Free Version)
- 2. Integrity
- 3. RankTracker
- 4. WebSite Auditor
- 5. SEO Spyglass
- 6. Link Assistant
- Top backlink tracking SEO tools
- 7. Linkody
- 8. OneHourIndexing
- 9. BuiltWith
- 10. SE Ranking
- Keyword tools
- 11. Serpstat
- 12. Wordstream
- 13. Ubersuggest
- 14. Kwfinder
- 15. SEMRush
- 16. Scrapebox
- 17. Woorank
- 18. Keywords Everywhere
- Optimization tools
- 19. Schema creator
- 20. Pingdom
- 21. Mobile-friendly test
- 22. Panguin Tool
- 23. Fiddler
- 24. Find Broken URLs
- 25. Free Backlink Checker
- 26. Domain Hunter Plus
- 27. Email format
- 28. GetListed
- 29. Google SERP Snippet Optimization
- 30. Google Snippet testing
- 31. Bing webmaster tools
- 32. Copyscape
- 33. Content Strategy Generator Tool
- 34. Jetpack
- 35. Convert Word Documents to Clean HTML
- 36.WordPress SEO plugin
- Finding potential link partners
- 37. Link Prospector
- 38. Advanced Rank Tracking
- 39. NinjaOutreach
- 40. HARO
- 41. Screaming Frog
- 42. Ontolo
- 43. Seomator
- Email extraction SEO tools
- 44. Buzzstream
- 45. GroupHigh
- 46. SeoQuake
- 47. Open Site Explorer
- Competition and off-page analysis
- 48. Yesware
- 49. Long Tail Pro
- 50. RankRanger
- 51. Raven Tools
- Content strategy creation tools
- 52 & 53. Keyword Planner and Trends
- 54. Camtasia
- 55. AuthorityLabs
- 56. Youtube Keyword Tool
- 57. Keyword Explorer
- 58. Serpfox
- 59. Contentbird
- The best SEO tools 2019 for local businesses
- 60. Moz Local
- 61. Offline Conversion Tracker by Whitespark
- 62. Google My Business
- Which is your favorite SEO tool in 2019?
Mac SEO software tools
These Mac SEO software tools are tailored for your Apple and will do magic for your organic traffic.
CuteRank is a FREE keyword rank checker tool (software) designed to batch automatically, check keyword positions and track keyword ranking performance on multiple search engines including Google, Yahoo, Bing (MSN), Ask, and AOL.
Links on a web page very quickly become broken (link rot) because we move, delete or change our own pages, and other people that we link to do the same.
Using a link checker regularly will improve your website’s user experience (UX) and search engine optimization (SEO). OSx native.
The RankTracker tool belongs to the Link Assistant toolkit, one of the most used SEO tools 2019 for Mac.
This specific tool will help you perform detailed Keyword analysis and will provide you valuable information when it comes to ranking.
The WebSite Auditor is another tool that can be found in the SEO Powersuite.
As mac users cannot use a wide range of SEO tools, this is your best bet when it comes to everything related to on-page SEO optimizations, such as optimizing content and analyzing the structure and HTML coding.
Another great tool of the SEO Powersuite, and one of the most useful tools for Mac users when it comes to Link Building Strategies.
With this tool, you can analyze your competitors’ backlinks and link building strategies, develop your own link building strategy with relevant niche websites and keep everything organized.
The links you have created with SEO Spyglass are likely a great amount of data.
Link Assistant will help you manage, filter and analyze the links so that you can reach out only to the people that truly matter for your business. Once again, this tool is only used by Mac.
The Backbone of SEO is keeping track of your backlinks. Backlinks were and are the most important ranking factor. So, keep it under control.
Linkody is one of the best SEO site tools around. It tracks your and your competitors’ backlinks 24/7.
At the start of this article, we talked about Google penalties. Linkody empowers you to avoid all of these penalties.
The disavow feature will help you submit all your bad backlinks to Google’s Disavow tool with ease.
With email reports on new links and detailed stats on the quality of each link, this is the one tool that would keep your business alive in this age of tumult.
Instead of just crawling your links, our fully automated service starts indexing your backlinks in just a few minutes.
The results are insane and can pretty much be considered Google voodoo black magic!
BuiltWith offers a database of 7,000+ web technologies and more than 250 million websites to build lists for lead generation.
It shows the websites that use hosting, analytics, shopping carts and much more. You have the option of filtering by traffic, location, vertical and more.
It also helps you know the platform of your prospects before you contact them. The end result is improved conversations with validated market adoption.
BuiltWith also provides advanced country based analytics and technology market to share information for all web technologies.
10. SE Ranking
SE Ranking is a very powerful all-in-one SEO Software with a large variety of tools. For more information visit their page.
Knowing how your customers find you is very important. These tools will find you the right queries and help you reach your audience.
Serpstat was founded in 2013 as a keyword research tool and has been growing and improving ever since.
An in-house software turned into an independent product that is now on its way to becoming a global leader.
In August of 2016 Serpstat turned into an all-in-one SEO platform, and now it offers 5 essential tools used by professional digital marketers worldwide.
If you’ve been working with SEO for some time now, you might know about the Google SEO site tools we use to effectively create, manage and or even optimize PPC campaigns.
But other than using Google Adwords/Analytics/Editor to effectively manage your campaign, you could use Wordstream instead.
Of course, this SEO site tool has all the standard features you’d expect in a good PPC tool. It has a keyword research tool, an ad group builder, a campaign builder, as well as a segment that makes managing historical data easy.
This tool also has something called a ‘’20 minute work week’’, a feature that teaches you how to best manage your campaigns in a week.
The feature is ideal when you’ve set up your PPC campaigns; hence you only need to make a few tweaks here and there.
On the other hand, the keyword tool lets you aim at certain niches or groups of related keywords which you can use.
You can also group these suggestions according to a common theme you’ve chosen, for simple ad group launches.
Lastly, you get 3 searches for free, after which you’ll need to upgrade to their paid version, known as Wordstream Advisor.
Ubersuggest is really simple to use. Once on their official site, you only need to key in your base term, and of course, choose your language source to get variations of your base keyword.
What’s more, you can click on each keyword suggested, to see more variations of the same.
Then you can add all the keyword suggestion to your basket by clicking the plus sign on the left side.
The advantage of Ubersuggest is that it gives thousands of suggestions from real user queries.
This means you can use it to get inspiration for your next blog, or even optimize it for SEO purposes. And the good thing is that it’s free.
You can also get a lot of suggestions that can be directly implemented in a PPC advertising campaign.
KWfinder by Mangools toolkit, is one of the best keyword research tools there is.
You can find anything there. Keyword difficulty volume, synonyms and so on. Save your lists, check keywords in all languages that you need.
When you need information from a competing website that ranks high on Google, you need something that’s so powerful that it can pull that information from the web, pull historic rankings and save it on their servers forever.
SEMRush is a tool that belongs to SEOQuake, and its main purpose is to give you key analytical information about a competitor website.
It can show which keywords the website is ranking for in different countries, which ads it’s running etc.
Again, even with the free version of SEMRUSH, you get information about particular keywords that a website is ranking for, and also their position in the search results for up to 10 keywords.
If you upgrade to the SEO pro level, you even get in-depth information about the same.
However, if the keyword you were searching for has very low searches on Google, then the program will return zero results for that particular keyword.
That’s the only drawback that I see for the tool.
Scrapebox keyword tool is one of the best SEO tools of 2019.
If you have a large list of sites you can import them into Scrapebox and check if any of them runs any malware. Just use the Malware and Phishing filter.
You can search for blogs that accept guest posts in your niche with Scrapebox. Scrapebox will run all queries corresponding to the term guest post and send you a large list.
Doing that manually would take you more than a day.
There’s a Scrapebox add’on that lets you check for broken links on your site.
There are a lot more options with the tool and you can refer to this guide below:
This powerful tool comes at price most can afford. It is very powerful as a keyword research tool but it offers a lot more. In fact, for many, Woorank is a one size fits all solution.
The tool also offers:
- A checklist for all your marketing activities
- Competitor analysis (keywords)
- A website’s on-page review tool
- A lead generation tool
So, if you are one of those people that like to stay organized and prefer to keep everything in one place, Woorank is your best option.
The Keywords Everywhere Chrome extension is a free SEO keyword research tool that shows you useful Google keyword search volume and cost per click.
While most use this tool strictly for Paid ads, Keywords Everywhere is very useful to help you discover long-tail keywords related to the ones you are searching for on Google.
With the best SEO tools 2019, to rank on Google will be a piece of cake to improve.
19. Schema creator
This is all about structuring your website’s data in such a way that search engines have an easy time understanding your HTML structure.
You see, Google, as well as other search engines, designed a structured data standard known as Schema.org.
The problem is that most SEOs and website designers don’t have time to understand the complex nature of Schema.org standard.
The good thing here is that the best SEO tools 2019 like Schema creator to quickly help them build and stay up to date with schema.org requirements.
That’s what Schema Creator does.
In one case study, Matt Barby refers to using the tool to add enhanced rich snippets to his website. This made the search engine results a little more noticeable and drove more traffic to the site.
“When compared to a lot of the other competing results, it’s clear that our SERP snippet is much more clickable”
No one likes a site that takes forever to load.
In fact, if this is the case, most visitors won’t have the patience to wait so they will move on to another site, with the same information but one that loads pages quickly.
The attention span now is 5- 6 seconds and if it takes longer you may lose your visitors forever.
Pingdom helps you to evaluate the speed of your site so you can make the necessary changes needed; hence your site is able to perform faster.
Since mobile has quickly become the dominant method of browsing the web, Google believes that constant testing is necessary.
That is because webmasters need to ensure everything is working for your phone and tablet as well as it is working for your desktop.
During testing, sites that do not pass, will not get a mobile-friendly label in the mobile results, This is being done in an effort to help people better utilize mobile optimization for their websites.
22. Panguin Tool
Digital marketing agency Barracuda released this free SEO tool to help webmasters investigate whether they have been impacted by Google’s algorithm updates.
Since Google is constantly changing to serve the public better, it is likely that your page will, at times, have to make a few simple changes to improve its ranking.
If you don’t like another debugging tool because you’re paying $50 or more, then you can simply switch to Fiddler.
The best thing is that it’s free to use.
The bad thing is that it’s only available for Windows users. Sorry Apple fans…
This SEO site tool analyses the interaction between the browser and the web servers.
You might be wondering why you cannot use Firefox & Install tamper data instead?
The answer is simple – if you are looking for an SEO site tool that won’t freeze your browser (a common problem with most plugins), then Fiddler is your ultimate debugging tool.
Fiddler comes from Telerik, a company that’s known for the variety of debugging and UX testing that it offers.
24. Find Broken URLs
Find broken links, redirects & site crawl tool – check all the links on a website.
Links are critically important to web pages, not only for connecting to other, related pages to help end users find the information they want but in optimizing the pages for SEO.
The Find Broken Links, Redirects & Google Sitemap Generator Free Tool allows webmasters and search engine optimizers to check the status of both external links and internal links on an entire website.
See up to 100 referring domains instantly with Linkody’s LIVE Backlink Checker. You can use this SEO site tool to check 5 unique domains per week.
Track your competitors or check the best websites across different industries – whatever it is, Linkody’s backlink checker can do it fast & for free.
Domain Hunter Plus is a duplicate link checker and can crawl hundreds of links on a page.
This SEO site tool lets an individual know if a domain exists by returning all of the outbound links.
For each of the error codes it receives, Domain Hunter Plus displays the data procured from SEOmoz by the number of broken links to that particular page along with the domain.
All one needs to do is open the Open Site Explorer report in a new tab right from the DHP interface.
If you are interested in purchasing a domain or perhaps in multiple domains, you can select the ones you want and move directly to GoDaddy to register them.
If you just want a report, you can export all of DHP’s results into a file.
This is one of best SEO tools 2019 that can help you with setting up a new site on an expired domain. It keeps the positive link juice that helps the site to rank immediately.
27. Email format
Email Format helps an individual find the correct structure for millions of companies and organizations on the Internet.
As a very simple to use tool, one can simply click on a company’s name and find the email format it uses.
This tool can help those who do not have a lot of time to research company structures, and instead, need a compact and simplistic tool at their fingertips.
GetListed is a tool that has now become Moz Local.
It is geared primarily towards businesses and agencies who manage multiple locations or business online.
If you want to add multiple listings and locations to the tool at the same time, this is possible by adding it all in one spreadsheet.
The formatting is similar to that of other best SEO tools 2019.
If you would like to upload spreadsheets, this works in a similar fashion to using Google’s multiple location spreadsheets.
It’s a tool designed to help with search engine optimization and works in a similar way to Google’s search engine results; also known as SERP’s.
The tool asks you to use the form on the page to enter the title, meta description, and URL of your web page.
The tool then generates a virtual search result listing based on your input. Many people find that it has a simple design and a friendly interface.
It also has a great description page, so if you run into questions, they can be easily sorted out on the page.
Google Snippet testing tool is another search engine optimization tool that supports the following types: application, events, authors, recipes, reviews, products, music, and more.
This SEO site tool lets an individual check his or her markup.
This is to make sure that Google can extract structured data, such as authorship information, metadata, and rich snippets markup.
Reviews claim that it is simple to use, and an asset to those wanting to enhance their search engine optimization portfolio.
Bing Webmaster Tool is designed to help individual find traffic, discover why people come to their site, improve the site and the areas of the website that should be expanded.
The Bing SERP checker can assist you to get listed in Bing search results. Knowing why people come to your site can help you understand what you need to focus on to increase traffic.
Bing SERP tool can also assist you to improve your site easily and know the areas that need expansion.
Recently Mozilla Firefox changed the default search engine to Yahoo. Yahoo’s search results are powered by Bing.
As such Bing’s search dominance has increased by 20% over North America.
Getting your site listed on Bing Webmaster tools is the first thing you need to do in order to get it ranked on Bing.
Copyscape can be described as an online platform used to protect your content online.
This tool is the world’s most popular and powerful online plagiarism detection solution.
The majority of website owners worldwide use it to search for copies of existing content, prevent duplicate content and check the originality of their new content.
It has two major services; free plagiarism checker used to search for copies of content on the web, and professional solutions for finding out if the newly generated content is 100% unique.
CSGT (Content Strategy Generator Tool) is a Google Docs spreadsheet using import-XML functions to pull different data around the web that can be used for content brainstorming.
The content does not have to be restricted to blogging. The tool can be utilized to research audio, infographics, and videos.
Moreover, it can be effectively used to view new keyword opportunities, create your own spin on topics, generate great headlines ideas, spot trends and much more, all in one spot.
Jetpack is another very popular tool for WordPress. It enhances not only your digital marketing efforts but also the design and security of your website.
Jetpack will help you:
- Fully customize your website with themes, image tools, and diverse content
- Improve your traffic thanks to automated social sharing, content and improved page loading times.
- Secure your website, through secure logins and protection from cyber attacks.
And these are only the options that come with the free version. The premium version is best for its SEO tools and you can get access these for an affordable price.
If you have noticed ‘&’ symbols when copying text from Word to, say, WordPress, you know what I am talking about. They are a royal pain.
This is a software tool that cleans up HTML copy pasted from Microsoft Word documents. Filters are applied to get rid of the HTML that automatically comes when pasting documents.
It then provides you with a well-formatted result that can be pasted directly into a content editing system or web page.
Due to its nature, it is completely private. The process of conversion is fully automated. No one will get to see your document and there won’t be a copy of the same stored in the tool.
The only time when a copy is made is when you decide to file a bug report and opt to include a copy of your document.
At this point, the document, as well as the bug report, will be emailed to the developer.
Being one of the most downloaded WordPress plugins, this tool is an all-in-one solution for WordPress webmasters. It takes care of all your on-page SEO needs including optimization for each post you upload.
Whenever you update your website, this tool also adds Open Graph meta data, Twitter Cards, Sitemaps and pings search engines.
And that is not all. The features of this plugin are too many to list them in this paragraph. Therefore, if you use WordPress, go ahead and test this plugin for yourself.
One of the first things you need to do is to find sites that will potentially link back to you if you link to them. Here’s the list of tools to make it happen.
37. Link Prospector
This tool offers a great value for money when it comes to curating a list of potential link targets. This could include niche directories, contests, guest blogs, accessible journalists, and so on.
Page authority and ranking changes every day, so you want this tool to keep you up to speed with rank tracking instantaneously.
If you do link building for clients, this tool can help you generate custom reports for each site, giving them the information they need for resource spending.
Find influencers in all social media channels, get their email addresses and send an outreach to them!
Or just find where your competitors are linking and contact them to get a link for yourself!
Journalists and blog writers are always looking for experts to interview and write about, so this is a site to find someone with whom you can build a symbiotic relationship.
Give them material they can write about, and get organic mentions and links to your site and profile.
41. Screaming Frog
This is a web crawler tool that helps you identify potential link partners and gather information about each one.
You can download the basic version for free up to 500 URLs, or pay a fee for unlimited access and more advanced features.
Unabashedly a web crawler, this tool does all the link building research you need with just a few search queries.
The tool expands the search along predictable lines to give you more in-depth results in less time.
Email extraction SEO tools
Once you identify link targets, you need a way to get in touch. These tools do precisely that, and usually a lot more!
This has a paid subscription, but the free tools are enough to get you the contact information you need, and it can help you build and organize lists as well as compile search terms.
You can also send out messages to establish relationships with prospective link partners.
Quite expensive, but a good investment for large companies, this tool helps you pull down information about thousands of blog sites, including SEO and social networking statistics.
Its value is in identifying the best blog sites with whom to partner.
Check if a site has the authority and ranking to be valuable for you in your link building efforts using this free plug-in for Firefox.
It provides instant information in-page as you browse a potential link partner.
This free tool lets you check backlinks, opportunities for link building, and potential issues with your site as well as other sites by simply putting in the URL on the search window.
Competition and off-page analysis
Always know what’s going on behind your back. In SEO world it’s important to keep track not only what’s going on your page but also off the page. The best SEO tools 2019 are here to help.
This tool addresses your tracking concerns when you use email to drum up interest for your site and web pages.
This type of off-page SEO is often overlooked by link builders, but the information this tool provides can give you important information about content engagement.
49. Long Tail Pro
Finding out what and how well the competition is doing is always going to be helpful in determining your own chances of success.
This tool helps you monitor your top competitors’ links, as well as their page authority and rank.
This inbound marketing tool saves you time by gathering important rank metrics for all the sites you manage on a daily basis.
It also gives you the information you need about your competitors to identify the best keywords for anchor text linking.
51. Raven Tools
This is a suite of tools that integrates several analytics tools used by Google, Facebook, Twitter, and Bing in one form.
It automates tracking and analysis to save you time and money in making link building decisions.
Content strategy creation tools
With the best SEO tools 2019 you will be able to generate backlinks while you sleep. Long-term content planning is a must.
52 & 53. Keyword Planner and Trends
The best SEO tools 2019 can help your site rank well on the top search engine.
The search engine is the authority in letting you know what’s hip and happening, so you will always post content that is eminently linkable.
Studies show that video promotion increases engagement by 600%. And in 2019, video is becoming more popular than ever!
This tool can help you create videos that will increase your link building potential.
While this tool is primarily for automating link tracking and SEO monitoring, its real value is in helping you plan content by indicating what posts get the most links.
There is no guarantee that you will go viral on YouTube if you post videos, but checking out KeywordTool for your next keyword research will help you understand which videos go viral and why.
As a result, you will get many marketing and SEO insights which will help your own video marketing strategy.
57. Keyword Explorer
Keywords are still key factors in SEO, which in turn affects link building, so you want to hone in on the best keywords on which to spend your resources.
This paid tool (free with a Moz Pro account) analyzes and assesses keywords in terms of how it is likely to rank on search engines.
This tool tracks the keyword search ranking of your site on a regular basis, which includes a number of clicks from backlinks, and sends comparative data reports on your preferred schedule.
This can give you valuable insight on what type of content is likely to generate more engagement.
Contentbird is a powerful and extensive software for the whole content marketing process, all the way from start to finish.
It helps you keep everything related to content in one place with a clean and easy to use overview thanks to the Content Workflow Platform.
The best SEO tools 2019 for local businesses
With local pages appearing more and more in the search results it can be a very good time for you to make your business receive some free organic traffic.
We have compiled together the best local free SEO tools for your business.
60. Moz Local
Moz Local (Ex. Get Listed) is a free tool that shows multiple things including but not limited to where business listings are present for your company.
It will search for your company on the most important platforms like Google reviews, Yelp, Insider reviews etc.
It would show you if any of these places do not have your listing. It helps determine if the information is correct and a lot more features.
When you connect a Google My Business account to Moz Local you’ll be able to:
- Automatically match and sync your Moz Local listings with Google My Business
- Create new listings on Google My Business
- Easily import your Google My Business locations that aren’t already in Moz Local
- Review and reply to Google reviews
When your phone sales team closes the sales, ask them to include questions like where did the customer hear about the business and so on.
With Offline conversion tracker, all of this information can be saved in a database.
From the database, you can view, analyze and study the stats about which are the places from which you receive maximum business.
This tool allows you to find the correct category of your business.
As Google aspires towards relevancy the correct category is helpful to make you rank. Adding your business to Google My Business will add you to Google’s partner network such as Maps. This is huge.
A must for local businesses.
Which is your favorite SEO tool in 2019?
SEO isn’t dead. You just need the right approach. With the best SEO tools 2019, you will have plenty of help.
Share with us your personal favorite tools. Are you using some of the best SEO tools 2019 above or different tools that are not included here?
Make sure to add in the comment section your Top 3 SEO tools we shouldn’t miss out on!