Anchor text distribution can kill your rankings if done incorectly.
Not monitoring the anchor tags can cost you all your organic traffic.
Are you sure you want to risk it?
One of the most valuable aspects of Linkody is that it allows you to see the anchor text that other websites are using to link with your site.
At a glance you can see:
- the most common phrases that others are using to link to your site,
- the most common anchor texts you’re using when you deliberately create links for your site or your clients’ sites.
This post covers the following:
Why Anchor Text Distribution Matters
After the Penguin update, the ratio of different types of anchor texts you have in your link profile has become incredibly important.
Before Penguin, it was relatively easy to spam out spun articles with the exact same keyword-focused anchor texts. The helped your page to move quickly up the ranks for your chosen queries.
When Google noticed this issue they had to find a simple and logical way to deal with it. And they did – Google started penalizing unnatural link profiles.
Google little spiders started to identify link profiles with an unnaturally high ratio of keyword-specific anchor texts. Put another way, a natural link profile.
The sites with no deliberate SEO have most of its anchor texts saying the name of the business, the website URL, or things like ‘click here.’
That’s how it should be.
In a natural link profile, only a relatively small percentage of the anchor texts will actually have specific keywords in them.
Google peeps figured out that it’s a bit fishy if a page had perfect on-page optimization for a particular keyword along with lots of anchor texts with that exact keyword pointing towards it.
All that said, having keyword-specific anchor texts is still very important for good rankings – so you have to learn to do both.
You need to build keyword-specific anchor texts to rank. But you need to make sure your anchor text distribution is diversified and natural enough not to trigger penalties.
That’s where Linkody can become your new best friend.
How Linkody helps You With Anchor Text Distribution
- The first table shows which are anchor texts that are the most frequently linked to your site.
- The second tab shows the anchor terms.
This will show you very quickly if you have a disproportionate number of exact-keyword phrase links. Or if you have an overall natural and healthy looking link profile.
To name a few, there are other graphs that show:
- Spam score distribution,
- Do-follow vs Nofollow link distribution (read more here what should be the ratio),
- And even MOZ metric distribution.
Using Linkody Data to Adjust Your Strategy
So it’s one thing to be able to track all this data and other to use these metrics.
Well, for starters you need to be able to look at the data within a logical framework and make sense of what it’s telling you about where your site is heading.
If your link profile is 25% keyword-specific links; with exactly the same anchor text.
You’re going to be in trouble very quickly (if you aren’t already).
In this case you would want to change strategy to diversify links and focus on building less-optimized anchor texts. For instance, more links which simply say the name or URL of the website.
If the problems in your link profile are a bit more subtle.
For instance, you may simply need to use more synonyms for your keywords in your anchor texts.
Again, Linkody gives you the view you need to figure that out and adjust your strategy accordingly.
If the Penguin update scared you so much that now you have barely a few keyword-specific anchor texts.
You are not the only one.
If your anchor texts are too generic, you might need to start a more focused campaign to build keyword-specific links for the terms you’re trying to rank for.
If you do this, remember to mix up the anchor texts a little bit. Use synonyms and variations. Don’t just use the exact same term for every link.
Identifying Problems Early
When it comes to link building strategy – it’s extremely important to be able to identify problems developing in a link profile early.
If you don’t catch an unbalanced anchor text profile before it gets out of hand. This almost certainly could trigger a penalty before you even know what went wrong.
Each time Linkody discovers some new links the tool will update the anchor text profile. Better sure than sorry, right?
Linkody is not only useful for helping you keep an eye on your anchor text profile but but also malicious links. These are the backlinks you are not responsible for creating and which may be deliberately harming your site.
Linkody’s analysis tools can help you spot when negative SEO early on. This, of course help to take action steps to combat it before any lasting damage is done.
Ready to monitor anchor texts?
This is something that we pay attention when we are already in a mess from which it’s hard to get out.
Much like dentists – we visit one only when the teeth hurts.
And in both examples consequences can be more hurtful than we can predict. Don’t gamble with your organic traffic – be in charge of your anchor text profile.
How’s your anchor tag profile?
Let us know and we will help you to get on top of your href tag game.