Digital marketing courses are a great way to give your career the boost it needs. We take a look at the best online digital marketing courses available from top influencers in the industry.
When it comes to digital marketing, you need a combination of solid industry experience and expertise to really succeed. As a digital marketer, you are expected to have a range of skills that include digital media, sales, copywriting, and more. But obtaining a degree in each of these disciplines will not only be very costly, it will take a lot of time too. That’s why you can benefit from a faster, more effective way of obtaining the expertise you need.
Choosing a Career in Digital Marketing
The digital marketing industry has seen tremendous growth and it offers enormous career opportunities for marketers with finely tuned skills. You can get into the market with a relatively low cost of entry, and grow your skills to earn great money. The average salary for a digital marketer is anywhere between $73,000 and $120,000 and there are ample job opportunities for digital marketing managers, SEO specialists, social media managers, and more.
Digital marketing courses from leading influencers are a great way to get the insight you need and learn from the best. Although it’s not always necessary to complete a specific qualification to handle a client’s digital marketing needs, you need to position yourself as an expert and benefit from all the tips, tools and industry knowledge to really deliver the best results.
The field of digital marketing is constantly changing faster than any other industry, so keeping up with trends and techniques have become essential for success. That’s why you should consider constantly improving your knowledge and employing smarter SEO strategies to get the results you are looking for when managing a campaign.
We’ve reviewed some of the best online digital marketing courses available to help you succeed as a digital marketer and build a successful career in your field.
This comprehensive program covers everything you need to position yourself as an expert in the field of digital marketing. With first-class delivery and instructor-led training, this program offers you access to nine comprehensive courses that cover every aspect of digital marketing. Here’s a recap of what you’ll get:
- Access to the course and project work;
- Nine advanced courses that include SEO, PPC and Web Analytics;
- Monthly mentoring sessions with seasoned experts;
- A Masters Program certificate on completion.
This online digital marketing course comes with a learning path curated by experts. You’ll get a step-by-step plan to gain the knowledge that every digital marketing expert needs.
The program begins with a basic DMCA course, which will give you a complete understanding of the principles of digital marketing. You will also learn skills in web analytics, SEO, paid marketing and social media – skills that are required by any digital marketing specialist.
Simplilearn’s approach is impressive in many ways; the program goes above and beyond, delivering a comprehensive course and a wealth of practical experience. The course is delivered by industry experts such as Lilach Bullock, listed in Forbes as one of the top 20 women social media power influencers, and Stéphane Hamel, a Google product strategy specialist.
Combine this with projects, quizzes, exams and expert forums, and more than 200 hours of learning content. There are no prerequisites for the course and the total cost is $1,499 for the entire five-part course.
This is a slightly longer program that spans over two years, and you can do the course part-time. The first part of the course consists of 150 hours of digital marketing content that is available via on-demand e-learning. You’ll have access to videos and slide presentations, and you’ll need to submit two Word assignments.
Part one consists of six modules:
- Communications and consumers
- Search marketing
- Social media marketing
- Mobile marketing
- Digital strategy and planning
- E-commerce and email
Part two of this online digital marketing course consists of a 15,000-word thesis and you’ll have up to 52 weeks to complete it. The program is aimed at helping you become a certified digital marketing master and it is compiled by various leaders in the field of digital marketing, namely the Syllabus Advisory Council.
The prerequisites for this course are slightly higher than the rest, as you need to hold a third level honors degree in marketing or business, from a reputable institution. You’ll also need a minimum of three years’ working experience in the digital marketing field.
The total cost for this course is $10,735 which includes your course materials.
If you don’t have a lot of free time available, you can consider the Digital Marketing eLearning Certificate modules from the American Marketing Association (AMA). They cover Social Media Marketing, Content Marketing, and Digital Analytics, among others.
Here’s what you get with the AMA’s Certificate Modules:
- Interactive case studies;
- An assessment quiz with every module;
- Interactive e-learning materials;
- Continuing Education Units that count toward your credentials.
Although not as comprehensive as other marketing courses, these modules are perfect for beginners and will benefit professionals interested in interested in the AMA’s Professional Certified Marketer (PCM) credential.
The courses are one hour long and you’ll need to pass a 10-question quiz to complete the certification. You can sign up for this course for $99 if you are a member, or $129 if you are not.
Market Motive is considered to be a pioneer in the field of online digital marketing courses. They offer a structured curriculum that is trusted by experts and licensed by universities around the world. This course will give you access to more than 250 hours of materials that cover everything from analytics and SEO to content marketing and social media.
Here’s what you get with the Market Motive Digital Marketing Expert Pass:
- More than 250 hours of learning content;
- Quality training by a Silicon Valley faculty;
- A modern approach to training;
- Access to expert forums to have your questions answered;
- Courses in email, AdWords, PPC, analytics, social and more.
The courses from Market Motive have been created for professionals on all skill levels, regardless of their experience or background. You’ll get access to downloadable workbooks, active forums, and webinars. There are two different subscription plans available, billed at R299 per month, or $999 annually.
Based in India, Digital Vidya is a company that specializes in digital marketing training. They have more than 250 courses available and have partnered with leading companies such as eBay, Citibank, and GM to offer digital marketing training.
There is a total of eight certification courses available at the moment, and the Certified Digital Marketing Masters Course is their flagship program. This course is perfect for anyone looking to build a career in digital marketing, including entrepreneurs, advertising, and marketing experts, as well as students. The course will cover various modules, including:
- Email Marketing
- Social Media Marketing
- Inbound Marketing
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Web Analytics
There is also a selection of special introductory modules, which include affiliate marketing and mobile marketing. Every module has a list of sessions, which contains a detailed curriculum with everything you need to succeed and position yourself as an expert in your respective field.
The Search Engine Optimization module includes everything from on-page best practices and SEO friendly architecture, to link building, social strategies and competitive analysis. The course is presented by influencers such as Kapil Nakra (co-founder of Digital Vidya), Nikhil Kumar Verma (Lead Trainer) and Pradeep Chopra (CEO of Digital Vidya).
The program’s cost is Rs.49,900 + Service tax
This online digital marketing course focuses on one of the most important parts of online marketing: inbound marketing and SEO. The world has undergone a digital transformation and as a result, there is a huge demand for SEO specialists who can not only optimize a website but also manage content, build links and ensure that a business is more accessible to a digital audience. SEO is undoubtedly one of the most in-demand skills at the moment.
The SEO Specialist Masters program has been designed to transform you into a highly effective SEO professional. You’ll learn the skills you need in on-page SEO, content marketing, link building and more. The course will include the following:
- DMCA (foundation in digital marketing);
- Advanced tools and techniques for SEO;
- Advanced content marketing skills;
- Advanced web analytics.
You’ll have access to more than 35 instructor-led classes conducted by industry experts. In addition to high-quality learning content, you’ll get access to a community of experts, as well as monthly mentoring sessions. The course also comes with an iPad Mini to make your learning easier and accessible on-the-go. The cost of this course is $1,199.
Online digital marketing courses can be a real lifesaver for modern digital marketers. They give you the skills and knowledge needed to be effective in what you do and establish yourself as an expert in the field of digital marketing. You will be taught by experts that have a solid background in what they do, and stay updated with all the latest tools and techniques to give you the edge over your competitors.
To sum up, these are the courses that will improve your marketing skills:
- Choosing a Career in Digital Marketing
- 1. Simplilearn’s Full Stack Digital Marketer Masters Program
- 2. Digital Marketing Institute’s Masters in Digital Marketing
- 3. AMA’s Digital Marketing eLearning Certificate Modules
- 4. Market Motive’s Digital Marketing Expert Pass
- 5. Certified Digital Marketing Masters (CDMM) Course from Digital Vidya
- 6. Simplilearn’s SEO Specialist Masters Program
If you have developed an online course and want it displayed in front of thousands of SEOs and marketing professionals, email me – firstname.lastname@example.org
This list was collected by Izaak Crook. He is a Digital Marketing Executive for AppInstitute, a SaaS App Builder platform that allows anyone to create their own iOS and Android app without writing a single line of code.