Effective digital marketers, SEO specialists and eCommerce entrepreneurs make their decisions based on numbers and trends. So effective SEO Dashboard is a must.
Various people and experts across different organizations will need some form of analytics to gain a better understanding of how their website is performing, and how it can be improved.
The ability to analyze and interpret data is one of the essential skills you should focus on improving. And, it starts with building a Google Analytics SEO dashboard that suits your needs.
The one skill that will apply to anyone working in the field of marketing, SEO and eCommerce is being proficient in analyzing the data to develop actionable insights.
The more information you have, the better decisions you can make. & here’s what you will learn:
Data & Analytics
Free and fully customizable solution is offered by Google.
Google Analytics lets you create custom SEO dashboards that will provide all of the data and details you need. You can customize your SEO dashboard using a number of widgets available to you.
Widgets can be used to build a dashboard that will serve as your one stop for any senior or business decision-making. Make use of them and build SEO dashboard that includes all of the important data you need on a regular basis.
Moreover, Google Analytics dashboard can have up to 20 different widgets; this will help you spend less time looking for what you need and more time on other important daily tasks.
Building SEO Dashboard
To start click on the “New Dashboard” link on the left menu of your profile’s Home tab.
Next, you’ll be prompted to give your new dashboard a name, and to choose what kind of layout you want. You can go for a “Blank Canvas” or for a “Starter Dashboard.”
For the purpose of this exercise, you should choose “Blank Canvas.”
The starter version is the one you already have in your Google Analytics account by default. Now you need to choose the widgets to populate your SEO dashboard with.
You have two ways you can add widgets to your SEO dashboard:
- Use the “Add Widget” function
- Navigate to the view you need, and then click on the “Add to Dashboard” link.
If you use the “Add widget” function, you have to choose one of the four types of widgets available:
- Metric: use this option to display a single metric together with a “sparkline” for it (this is a small line graph).
- Pie: use this option to display a breakdown of the metrics of your choice in pie chart form.
- Timeline: This is a graph displaying any metric (or a comparison of two metrics) over a desired period of time.
- Table: This is the standard Google Analytics table, but customized to show only the data you need (with the help of filters).
Creating SEO Widgets
Then you need to build each of your widgets the same way, as if you were segmenting or filtering your data in Google Analytics.
The only difference is that you’re going to save these views to your dashboard, in order to access them directly when you log in. Such custom dashboards enable you to monitor performance without having to redo selections and filters each and every time.
As you add more widgets to your SEO dashboard, you can drag and drop them, in order to rearrange them as you like. You can use all three dashboard columns to create a meaningful view of your data.
Now that you know how to setup custom dashboards, let’s see what kind of SEO dashboards you can create to help you in your work.
SEO Monitoring Dashboard
Besides Linkody that can provide you with comprehensive SEO data monitoring there are certain things you can see on Google Analytics.
This dashboard is specially designed to offer you a glimpse into the health of your SEO campaign.
A general SEO dashboard should include the total visits coming from organic search, non-branded visits coming from search, top known search terms, and more:
- Most viewed pages from organic search visits
- Traffic split by type
- The main search engines your visitors came from
- All search engines used
- Cities your organic visitors are coming from and page loading times (in case your website is slow, consider using a CDN).
The following widgets will benefit digital marketers, SEO experts and eCommerce entrepreneurs who want to optimize their website.
Widget 1: Total SEO Non-Branded Search Terms Traffic (Metric/Timeline)
This widget enables you to take a look at your total traffic coming from organic search, from non-branded keywords.
Keep in mind that a metric widget will only allow you to track one single metric. If the total number of visits is the only thing you need to see, choose this type of widget. It’s a great way to determine how your website visitors are reaching your website from an organic standpoint.
The downside to this is it doesn’t show a total number of visits over a selected time range. For that, you’ll need to use a timeline widget instead.
Widget 2: Total SEO Non-Branded Search Terms Conversions (Metric/Timeline)
This widget will show you at a glance how many total conversions your non-branded SEO search terms have been generating. In order to accomplish this goal, you need to choose a Metric/Timeline type of widget.
Widget 3: Total SEO Non-Branded Search Terms Conversions Or Transactions (Table)
This widget’s purpose is to offer a quick overview of the best converting keywords.
Filter out branded keywords to see what words will drive better conversions to your website or landing pages. If you have multiple conversion points you want to keep track of, you can define more than one widget of this type, as it only allows for two metrics.
Widget 4: Top Social Action Pages (Table)
You have to know how your content performs because effective SEOs always relies on good content.
A content performance dashboard will identify the following:
- Top pages by number of views,
- Pages with the highest and lowest bounce rate,
- Pages with the highest and lowest user engagement.
This type of report is already available in your Standard Reporting Section of Google Analytics. Navigate to it, and then add it to your custom dashboard by using the top navigation bar.
This widget offers you a general view of which content is getting shared the most in your social media channels of interest. This is how you can find out which of your articles have the potential of becoming viral.
For online marketers, this is important information that will also help you determine what content is worth boosting with a social ad. Those in the eCommerce sphere should already know the importance of blogging for SEO.
By having a key understanding of which posts or content is performing better, you’ll know what kind of content your online shoppers are looking for and can better target them.
By default, Google Analytics will only show you information for Google +. You will have to manually add Twitter and Facebook to this widget.
Widget 5: Site Search Keywords (Table)
This is the last widget you need to add. It is a list of keywords being searched for in the internal search engine of your website.
This is an excellent source for new keyword ideas and for new usability ideas.
Consider adding these keywords into your blog and social media content strategy to improve your website’s SEO.
Website Redesign Dashboard – SEO Focus
The dashboard redesign process isn’t easy, but it is well worth it.
You may have already invested a huge amount of time and effort into creating a wonderful website.
No matter the purpose of your website or what you’re using Google Analytics for. It’s time to monitor your website’s performance and tweak it to be more successful.
This dashboard will enable you to see at a glance what kind of adjustments you need to make, in order to improve the effectiveness of your website. It will also offer you valuable insight to help you out with your SEO strategy.
It’s a good idea to rename this dashboard as the Usability Dashboard, so that you can access it frequently to see how your visitors react to your website.
Some of the widgets are going to be the same as above, with a few differences.
Widget 1: Best Converting Search Terms (SEO Monitoring Widget number 2)
If you have a new web site design, now is the right time to add new keywords and to integrate them into the structure of the pages.
This widget allows you to keep track of the most lucrative keywords that deserve a bit more focus from your side.
Widget 2: Best Social Action Pages (SEO Monitoring Widget number 4)
It’s important to know which of your pages engage viewers the most.
This will enable you to improve the user experience, by creating more of the content they enjoy seeing and sharing.
- You also have to identify the reasons why this content is so shareable.
- Is it because of its layout?
- Is it because of the imagery you’ve used?
Such insights can help you offer your visitors a better experience.
Widget 3: Best Social Action Content
This widget allows you to keep an eye on the best and worst performers on social media.
Use this information to create more of the content that gets a lot of social action, and give up on content that doesn’t perform too well.
Widget 4: Page Load Speed
New website designing is the perfect moment for addressing the page loading speed.
Inspect your slowest loading pages, and see what you can do to improve them.
Widget 5: Site Search Keywords
A topic-specific dashboard is very useful:
- If you have a specific product, service or topic you want to segment,
- If you want to evaluate the performance of a landing page,
This will help you do just that.
Site search can help you discover new keywords and figure out the type of problems your viewers encounter while navigating through your website.
This widget reveals the type of content your users want to see on your website, but can’t find.
It will also help you decide how to improve the landing pages you do have so you’re readily found online.
Widget 6 And 7: SEO Geographic Summary (Table) and Language (Table)
These widgets will enable you to determine whether it’s time to translate your website for reaching out to a new geographic audience.
It’s especially important if you have an eCommerce store that’s looking to expand its reach to international customers.
A geographic summary will help you learn which cities or geographic areas send you the most organic traffic, including the following:
- Top countries coming to your website from organic search
- Which are the top cities in terms of SEO traffic
- Top US cities coming from organic search
- Map views of areas where your SEO viewers come from
- Chicago SEO performance (replace the city as needed)
- Chicago keywords (replace the city as needed)
- Cities with the slowest loading times (this issue can be fixed by signing up for MaxCDN’s content delivery network)
Premade Google Analytics Dashboards
Instead of building a dashboard of your own, you could import pre-made ones instead.
These are the top dashboards for SEO experts and digital marketers, and can be imported directly into your own Google Analytics accounts.
With just a few tweaks, you’ll be ready to go.
One of the most fundamental aspects for any brand having an online presence is to know when your brand is mentioned and what actions come from that.
This is especially important for eCommerce websites that encourage customers leaving reviews about specific products.
While brand reviews are important to build trust with your audience. It is important to identify when negative sentiments are being shared so you can take action to rectify it.
eCommerce companies should also monitor how strong the brand presence online is. A brand monitoring dashboard is really valuable for this.
The brand monitoring dashboard is excellent for:
- Your brand’s most important hubs
- Site visit from your major social media sites
- Site visits for your brand name
Social Media Dashboard
If eCommerce companies aren’t active on social media, chances are their customers will still be.
No matter how active a business’ social media activity is. It’s still likely that a primary social network will drive referral traffic (and even conversions!) to a website.
Make use of the dashboard so that you can understand where which actions are coming from the major social medial channels.
The social media dashboard is great for identifying what your company’s most effective social channel is (where you should be investing your social media effort), and for staying on top of your social referrals.
Data is absolutely critical for online retailers.
While many eCommerce companies want to know how many visitors are going to a site, most are interested in the money being generated. It’s important to identify where sales are coming from, and capitalizing on that.
The eCommerce dashboard provides understanding of all the critical metrics in one place, including:
- Increasing your business efficiencies
- Recognizing slow and busy business periods
- Monitoring eCommerce activity (revenue, sales, etc.)
Mobile eCommerce Dashboard
Monitoring sales levels is essential for online stores, small or large. Mobile is of course becoming a critical aspect of being able to succeed with digital marketing.
What about revenue being generated via mobile?
The mobile eCommerce dashboard is excellent for understanding what percentage of revenue comes from mobile. As well as helps you monitor mobile eCommerce activities.
Whether or not you are technically minded and if you are working in digital marketing – then most likely you will have technical conversations with various stakeholders.
While this dashboard won’t teach you about DOM’s and HTML, it will enable you to understand the technology your visitors are utilizing on your website.
That provides multiple benefits when you are on the agency-side or a small business that uses a freelance web developer, and allows you to understand the important and impact of any changes that are proposed.
- Understanding to what extent, and whether or not, users are accessing certain technologies to help inform technical decisions and prioritize based on data coming from your website visitors
- Viability analysis used for your future technical release
- Sharing information with your tech department.
Now it’s your turn to make SEO Dashboard
A customizable Google Analytics SEO dashboard using widgets or premade dashboards is necessary in order to understand where your business is going. As well as how to drive sales and build a digital marketing strategy.
With all of this data at your fingertips, you’ll be able to make better decisions overtime and see an improvement based on your goals.
Now, let us know what’s your biggest pain point when it comes to SEO data monitoring?
This post was created by Justin Cook. He is a digital marketing strategist that specializes in SEO and content marketing. When not at work optimizing blogs, he is actively playing video games.