The team Linkody got you covered.
Linkody is a tool to help SEOs with link-building and if there is one thing we know, that’s how to get backlinks.
We actually get 100% of our customers through organic traffic.
This article is so detailed that you will be able to replicate our results and get backlinks the same way we do.
And the best part is, at the end of this article you will find a detailed 8 step link-building checklist.
This checklist will help you to rank on Google any content you create.
On top of that, every time we publish an article, we use this back-linking strategy; and boy, it really works!
And the best part is, after you are done with this post, all this wisdom is yours FREE.
So let’s dig in.
- 1st Step – Topic Research
- 2nd Step – Creating the Best Content
- 3rd Step – We start link-building
- 4th Step – Answering the Inquiries
- Here’s the Data and What You Can Expect
- Ready to Get Backlinks?
- The Link-Building Checklist
1st Step – Topic Research
To get backlinks, topic research really is the first step.
Because our Ultimate Goal is to Rank our Content, right?
And to rank on Google we have to find a topic that can be ranked.
It’s actually really simple!
#1 Head over to the Topic Research platform of your choice
We use Ahrefs because it helps find topics that haven’t been covered in-depth.
This step is really important, but so simple.
- Head over to Site Explorer section
- Add your competitor
- Hit search
- And check the Top Pages
That’s where you will see GOLD!
You will find all your competitor’s pages:
- Their page traffic
- Keywords that bring this traffic
- And content that ranks on Google
#2 Find Topics
The Goal is to find keywords with a Keyword Difficulty of 10 or less.
If your site has a high Domain Authority (over 40), you will easily rank articles with a Keyword Difficulty of 0-20.
So when you start clicking on your competitors’ posts (1) you should be able to find content that brings a lot of organic traffic; (2) it must have a low difficulty to rank on Google (has low KD); (3)
After some quick research, you will be able to find topics like:
- What is the difference between http and https (KD 22)
- http vs https SEO (KD 12)
And the best part is, when you create an article where your focus keyword has a low difficulty score, it will reach the first page with as few as 1-5 back-links!
2nd Step – Creating the Best Content
Once we know what we are writing about, we get an in-depth understanding of the topic.
#1 Research the Competition
Make sure to collect the top 5 articles on this topic and read the posts carefully.
- Check what’s common for all of them
- Identify the differences
- Combine the best parts of all these articles into one
#2 Create the Article
This step is straightforward. Sit down and write the content.
If you are not much of a writer, get a freelancer who writes well.
There are a couple of things to note:
- You must optimize the post according to SEO guidelines. Here’s the guide
- And once the post is ready (with backlinks), you must optimize the post every 3 months. Here’s why and how
Now, when your post is ready, it’s time for some effective link-building!
If you follow the previous 2 steps, this will be a piece of cake.
Think of a backlink as if someone else on the world-wide-web would be voting for your site.
The more links are leading to your page, the more popular it is.
And the more organic traffic it receives.
For someone else to give you a backlink, it must be beneficial to them or to their readers.
You could create a guest post, by emailing a blog owner saying that you will create an article for free.
Clearly, there is a benefit to them. Webmasters get free high quality articles, and you get a back-link.
The problem? It’s hard to scale this technique.
You can’t just write high quality articles per month.
So what else is there?
Imagine if your offer was so beneficial that site owners would be happy to give you a backlink.
That’s not easy!
But we found a solution.
Creating high quality content is the key.
And when I talk about good content, these examples explain themselves: These are the most linked-to pages on the web:
- 128 Growth Hacks – 348 backlinks and growing
- 41 Link-building strategies – 252 backlinks
- 44 SEO Expert Roundup – 171 backlinks and growing fast
Yes, the articles must really be that good!
That Good means that other site owners will be interested to link with your post.
So, here’s how we scale link-building.
And get over 150 back-links per post.
#TheBrief of Link-Building Strategy
Here’s a quick brief to quickly explain what this link-building technique is all about:
- You create content that’s much better than anything else out there
- Create a list of at least 100 articles that are not as good as yours
- Find the content that links to these articles
- Create a kill template
- Get others to link to your content instead of the post that s*cks
You have probably tried this technique already, right?
And it never worked.
Am I correct?
We have sent over 100 000 emails and tested every aspect of this strategy.
And we know:
- How to automate this strategy
- And how to get the best results.
So let’s dig in.
#1 Finding the Best Articles on This Topic
Now you have the best posts on your topic.
Because the best topics will have a lot of back-links. And by you asking real nicely, you might get some of them to link to your page as well (or instead).
The best way to find all the similar articles is… Google!
Make sure to filter them carefully to avoid sending irrelevant messages afterwards.
Make a list of at least 40-50 articles. For instance, if your topic is Growth Hacks, look for:
- marketing strategies
- marketing techniques
- growth tactics
You get the idea…
Find as many articles as possible (the bare minimum is 30).
To make it easier for you, we’ve already prepared a Google Sheet you can use. Make a duplicate of this sheet and add your URLs there.
#2 Find the Pages that Link to This Content
This is pretty much the only manual work you will have to do when it comes to this link-building strategy.
Go through your list and add them to tools like SEMrush, Ahrefs or Moz; to find the pages that link to your competitors’ content.
If you collected 50 articles, you will have collected a list of around 1 000 – 5 000 back-links!
Merge all the URLs in one Excel Spreadsheet, after which you will need to filter all the backlinks out.
Throughout the years we have discovered a ton of criteria, and here they are so you can avoid making the same mistakes we did in the beginning.
So here’s a list of websites you should exclude:
- Domain Authority under 20 (leave only high-quality URLs)
- Of course, if your site has low authority you will need to lower the bar.
- Spam Score over 7
- Sites that have “feed” or “archive” in the URL (that’s automatically generated content)
- Sites that are older than 2 years (no-one will edit those)
- If the list is really large, exclude no-follow backlinks
- You have to make the list GDPR compliant – exclude every site based in Europe, here’s the list of European TLDs.
- Exclude Flipboard URLs. These are content aggregator sites that we have contacted way too many times, so let’s stop spamming them.
- @flipboard, thank you for answering all our spammy emails 😀
Once the backlinks are filtered, it’s time for the outreach.
#3 The Outreach
You are probably thinking “Hell No! You want me to email 1 000 websites?”.
What if I told you this can be automated and even personalized?
That’s exactly what I will teach you how to do.
Now when you have a list of filtered sites that give back-links to content that’s not as good as yours, you will have to upload it to NinjaOutreach.
For this link-building campaign, NinjaOutreach will be your best buddy.
#1 Click on Lists (1) and head over to the “lists of prospects” section and click on Import (2)
#2 Then you will be able to Upload all the URLs you filtered
- You just have to select the list (or make a new one) where the prospects should be located
- Then click on websites
- Copy and paste all the URLs into the 3rd field
- And Submit to NinjaOutreach so it can do its magic.
- It might be a good idea to discard duplicate URLs to avoid sending emails to people that are on other lists as well, or repeated in the same list.
- Note: you can only upload 1 000 URLs per list.
After you hit submit you will be notified when the list is uploaded, so you can start the outreach process.
#4 Create the Perfect Pitch
Crafting the perfect message is the most important part:
- Subject lines must be catchy and should raise an interest in opening the email
- The text body should be straightforward with a clear task, and should benefit the reader.
We have tested hundreds of different subject lines, templates, and Call-to-Actions; so we know what works and what does NOT.
So, be ready to get some F-words:
The good news is, we have a recipe that works:
All your templates can be uploaded directly to NinjaOutreach by clicking on the outreach section (1) and heading to “Outreach Templates”:
To ensure success, you can also replicate our own link-building success where we analyzed over 100 different templates. This is what we found:
The subject line structure that delivers:
- Catchy subject line: make them wonder, “What’s in there?”
- Add an emoji
- Use symbols
- 2-5 words maximum
- Add “Re:” to followups (to make them think it’s a reply)
A Winning email structure:
- Personalize – use the URL in which they link to your competitors’ content
- Start with a compliment – make it about them
- The compliment can be completely irrelevant – “Awesome pancake recipe” for a marketing site.
- Then you risk getting an F-response.
- But a lot higher Reply Rate.
- Only then introduce yourself – “My name is Helvis from Linkody (we monitor everyone’s backlinks)”.
- That’s it – keep it simple.
- Tell them what you want.
- Then tell them what’s in it for them – “Give me a backlink” isn’t going to cut it. Try this:
- I would love if you could mention my resource. To return the favor I will email our 20k email subscribers, give you a link in exchange, add your tool to our tool list, and help you generate more traffic. Be as creative as possible.
And here’s our BACKLINK WINNING TEMPLATE:
To give you an idea of what it can do: for every 100 emails sent, our campaign got 10 replies and 1 backlink.
It doesn’t get any better than that!
After that’s done and once the email is ready, you must create the follow-up.
Follow-ups that get replies:
We make follow-ups super silly.
Not sure if that’s correct, because occasionally we make some angry folks even angrier.
But this gets the job done!
Here are two examples of follow-ups we tend to send:
#5 Launch the Outreach
At this point everything is ready!
You just have to schedule the outreach and NinjaOutreach will do the rest.
We will also give you the settings we use for campaigns completely FREE.
This will help you avoid:
- your email landing in the spam box
- your email campaign being suspended
So these are the things YOU MUST DO:
- Send a maximum of 25 emails per day. We usually do 15.
- That means you will send 30-50 emails per day (including follow-ups).
- We suggest not going over 50 emails or your account could get suspended.
- Make sure you start sending early in the morning, or during a time your target audience tends to be online.
- Preferably exclude Saturdays & Sundays.
- Even though occasionally we get really good response rates on Sundays, because people are clearing out their inboxes.
- Set it up so that your follow-up is sent within 2-3 days.
- Then recheck to make sure you’re followed all the steps.
Now you are ready to Launch the Campaign.
NinjaOutreach will do the rest.
4th Step – Answering the Inquiries
This is something no one talks about.
But it is super important because this is where deals are closed and backlinks are made.
So, you will get replies; some good and some bad.
The key to turning these replies into opportunities is by being professional and nice.
Yes, be the nicest person they have ever talked to.
That’s a great start.
Once you get a reply, you know the person is interested in a conversation with you. All you have to do is steer it in the right direction.
Here’s a 4 step approach I usually follow:
- I check the URL where I asked for a mention to see if my post would fit in.
- If not, I find a better, more recent post and ask for a backlink there.
- I prepare the paragraph or sentence which they can simply copy & paste into their article.
- I also provide a screenshot as to where this text should be added.
- I make a quick analysis of their business to see how I can return the favor. Usually, that’s one of the following:
- Free subscriptions to Linkody to monitor everyone’s backlinks
- Invitation to our next roundup
- Or a link exchange
I do all this to make it super easy for them to give us a backlink.
All they have to do is copy & paste my paragraph into their article.
To see what I mean, here’s an example:
So, if you are nice and tell them where/how backlinks should be added, the backlink is guaranteed.
Here’s the Data and What You Can Expect
Throughout the years we have collected data to give you the exact amount of backlinks you can expect from 1 outreach.
We have got this down to a science.
And it works if you follow our steps.
So, here’s how it works:
- If you filter out and get around 1 000 websites that you will later add to NinjaOutreach.
- They will then prepare to send emails to around 500 sites.
- 250 will actually receive your email and open it.
- Around 25-50 will get back to you
- And you will get around 1-3 quality backlinks
That’s a realistic forecast.
Now, when we have a list of filtered 1 000 websites, we get around 10 backlinks.
So, practice makes perfect.
Learning from other’s mistakes is always better.
We have literally tested 41 link-building strategies, and made a list of everything that works.
Just to realize very few link-building strategies work.
Furthermore, even fewer of them can be executed at scale.
The good news is, we did all this so you don’t have to!
And so far, this is the only link-building strategy that delivers results.
Every post we decide to write actually ranks on Google first page!
The Link-Building Checklist
So now that you have all the necessary wisdom to execute the one link-building strategy that works, the only thing you need is our Link-building Checklist.
Download it now, and come back to it whenever you need. Start the only back-linking strategy that works today, and see the results for yourself!