Wondering How to Assess Link Quality & See All The Metrics? Linkody is All You Need

How to Assess Link QualityThe article will explain all there is to know about the detailed data & metrics that Linkody provides for each link and how to assess link quality.

For a better navigation you can view the table of contents down bellow:

How to Assess Link Quality in One Simple Step

For quick and easy access to all the metrics a link currently carries, click the lens in front of each link:

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This will display an overlay window with all the available data Linkody provides:

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For detailed data of all links currently in your Linkody dashboard, click the “Expanded” view:

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Added, Status and Url From

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  • Added – the day this domain has either been added by you (in this case the name of the person will be shown near the gear icon on the right) or discovered by Linkody
  • URL From – URL of the page linking to your domain – hovering over it will display the complete URL. Note that when you add a link, you can indicate what page the link should point to and Linkody will warn you if the link points to another page

Landing Page, Anchor and Rel

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  • Landing Page – the landing page this backlink is pointing to on your site. Hovering over this field (/) will display the full URL when NOT in “Expanded” view
  • Anchor – the visible, clickable text in a hyperlink. If the link is from a picture, you can visualize this picture directly from Linkody by clicking on view picture. The anchor text is of utter importance to your ranking but remember to not over-optimize it. Keep a balanced ratio of brand, money keywords, and random keywords. (Also see Using Linkody to Monitor Anchor Text and Avoid Google Penalties)
  • Rel – can be NF (nofollow) or F (follow). NF means that the hyperlink should not influence the ranking of the site it is pointing to in the search engine’s index and F means that it will boost the page rank of the linked-to site (Learn the difference.)

Moz metrics, Spam Score & Shares

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  • Moz Metrics – quality metrics provided by Moz.com:
    MozRank represents a link popularity score. Pages earn MozRank by the number and quality of other pages that link to them. The score is calculated on a logarithmic scale from 0 to 10. In short, this is Moz’s own “PageRank“.
    Page Authority is Moz’s calculated metric for how well a given webpage is likely to rank in Google.com’s search results. Calculated on a logarithmic scale from 0 to 100.
    Domain Authority represents Moz’s best prediction for how a website will perform in search engine rankings. It is calculated on a logarithmic scale from 0 to 100.The MozRank, Page Authority, and Domain Authority are 3 great metrics to help you determine if a link is of value – the higher the 3 scores, the more valuable the link.
  • Spam Score – a metric from Moz that indicates how likely a website is to be penalized by the search engines. A link with a high Spam Score does not mean it will inevitably harm your site or should be immediately disavowed. However, it should be double checked.
  • Shares – the total # of social shares the current URL has (hover over to see the distribution by social network). Usually, the more the better – it represents the interest this domain and particular article/link has garnered.

IP, TLD and EFL

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  • IP address: the IP address of the site linking to you. This data shouldn’t be overlooked because Google and other search engines use it to guess if several sites are owned by the same entity. If you get several links from different domains but all these domains have the same IP; Google may decrease their global importance. Likewise, linking several of your sites between each other may have little impact if they are all hosted on the same server and share the same IP as Google will determine that they are all your property.
  • TLD – the Top Level Domain’s corresponding country (.com .fr etc.). Matt Cutts has stated that TLD doesn’t factor into a site’s importance. However, generally you’d like to have more websites from your own TLD. For example, if your website’s TLD is .es, you’ll want more of that, which will help you rank higher in that particular country. However, keep in mind that this limits the ability of the site to rank globally. According to Moz, a huge sudden surge from sites with TLDs of .ru, .cz, .cn, .pl, .ro, .bg, .biz, .com.ar, .com.br and .info could be a sign of a negative SEO attack.
  • EFL – External Follow Links are hyperlinks that point at any domain other than the domain the link exists on. The lower the EFL, the better, because the page “juice” is distributed between less links. If another website links to you, this is considered an external link to your site. If you link out to another website, this is also considered an external link.

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  • Alexa – gives an estimation of a website’s traffic by ranking all the world’s websites. The site with the highest traffic gets rank #1. This is useful to assess the importance of a site linking to you, which indirectly impacts link value. This does not represent how much traffic this link will send, as the link may be placed very deep in the site.
  • Page title – the title of the source page is one of the most important on-page SEO elements. The keywords that are in the title get a lot of weight. So if a page with a link pointing to your site has the keywords you want to rank for in its title, it is indirectly beneficial to you.
  • Total links on page: the number of links in the source page. A page spreads its “link juice” to the pages it’s pointing to (internal or external). The more links a page has, the least juice it will pass to each page it is pointing to. On the contrary, the least links and the more juice to each of them. So it is beneficial to your ranking that the source page has the least links as possible. Only follow links pass juice – usually, internal links are all follow (F). Linkody gives the number of internal, external follow links and external nofollow links, most important metrics being the first two.

Quick Wrap-up

Linkody provides a comprehensive set of data & metrics to help you better evaluate backlinks’ quality and decide whether to keep them or not.

Moreover, once you have found unnatural links or links you think should be disavowed (become nofollow), head over directly to our handy guide: “Avoid or Get Rid of Penalties Using Linkody’s Disavow Tool

Let-us know if you have any questions on how to assess link quality or improve your backlink portfolio.

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